You enter the car showroom looking for a vehicle. The first thing the salesperson will do is make sure you have something to drink, perhaps something to eat, and that that you are comfortable (thus the well lit showrooms with seating and tables). They are meeting your basic physiological needs.
The showroom and lot appear safe, good lighting, lots of people around, an island of safety in which to shop for a car or truck. The dealership is meeting your need for safety and security.
The salesperson calls you by name, discussed your family and "theirs", and if appropriate touch (handshake, shoulder and so forth).
The esteem level comes when you get behind the wheel. Their job is to talk you up and get you a vehicle you will love that will also enhance you self esteem and image. Does the vehicle give you confidence, make you feel successful, gain you the respect of others or earn you respect from those you wish to look up to or respect you?
Self Actualization is an issue beyond what anyone else can do for you. The explanation varies by field, by interpretation, by context. In a way if you feel good about yourself and if the vehicle meets your needs at the highest level it may contribute to your self-actualization. A person may feel self actualized with a used car, or a bicycle for that matter.
This in a nutsell is Maslow. A pyramid, not a triangle, built on a foundation that must be strong and with each new level needing to be on a sound foundation for the levels above to be strong and successful.
Most of the world lives at the bottom two levels. Most of the educated industrial world lives in the botom four levels. The top level is very difficult to achieve, if even possible.
The following is from: http://www.envisionsoftware.com/articles/Maslows_Needs_Hierarchy.html
Click here for further details, explanation and examples of Maslow's Hierarchy of Needs.
- Recognition (external motivator)
- Attention (external motivator)
- Social Status (external motivator)
- Accomplishment (internal motivator)
- Self-respect (internal motivator)
- Belonging to a group
- Giving and receiving love
- Living in a safe area
- Medical insurance
- Job security
- Financial reserves
Applying Maslow's Needs Hierarchy - Business Management Implications
- Physiological Motivation: Provide ample breaks for lunch and recuperation and pay salaries that allow workers to buy life's essentials.
- Safety Needs: Provide a working environment which is safe, relative job security, and freedom from threats.
- Social Needs: Generate a feeling of acceptance, belonging, and community by reinforcing team dynamics.
- Esteem Motivators: Recognize achievements, assign important projects, and provide status to make employees feel valued and appreciated.
- Self-Actualization: Offer challenging and meaningful work assignments which enable innovation, creativity, and progress according to long-term goals.