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Friday, April 11, 2014

Preparation for Persuasion

When you persuade others, you use language, images, and other means of communication to influence their attitudes, beliefs, values, or actions. Persuasive speeches may address questions of fact, value, or policy. Speeches on questions of fact ask whether something is true or not true. Speeches on questions of value take a position on the worth of something. And speeches on questions of policy are concerned with what should or should not be done. Speeches on questions of fact typically are organized using topical, chronological, spatial, or cause-and-effect pattern. Speeches on questions of value are best organized using a topical, chronological, or spatial pattern. Because speeches on questions of policy ask for action or passive agreement on the part of the audience, the problem-solution, problem-cause-solution, or motivated sequence are the best patterns of organization for such speeches.
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