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Tuesday, November 5, 2013

New local TV format hopes to regain youth audience and revolutionize TV News

Rupert Murdock's News Corp owned Fox station in New Jersey had given up traditional news in favor or a new format designed to attract the 18 to 30 year old target audience, and to "better serve' a state that lies in the shadow of both the New York and Philadelphia mega-media markets.

If it is successful the format is set to be rolled out across the country.

Critics say it is off to a poor start, all flash and little real news investigation or journalism.

But FOX says that local news formats as they exist are dinosaurs in the Internet Age.

The the potential of this format, more like the movie "Network" than the journalism of the past sixty years, is to influence how people think.

80% of American still say they get their new primarily form television.


A new tv news show launched in New Jersey this week, called Chasing NJ. It’s supposed to revolutionize local news by modelling it after syndicated celebrity-gossip show TMZ. Chasing NJ has already sparked outcry from Jersey politicians who want the FCC to rescind the license of its broadcast station, WWOR. Bob talks to the Brian Stelter of the New York Times about the new show. Click here for the audio story from NPR's "On the Media".

First run 7/16/13

Net Neutrality

W) Web user? Better check this. Some people can't stand the still existing freedom of the Internet. Learn how the ITU could put the Internet behind closed doors? And how you CAN stop it. 

Fight For The Future

Free yourself from the chains of the Information Age

Breaking the Email, Text and Internet Addiction

Do you check email while you're driving, even though you'refour times as likely to have an accident when you do?
Are you answering email on your iPhone or Blackberry when you walk between meetings, or on your way to the parking lot?
Do you keep answering while you're sitting in your car in your driveway or garage when you get home?
Do you bring your laptop back into bed with you at night, and make one final check before you turn out the lights?
Click "read more" below to continue.

Bob Schieffer on the Internet's uncharted waters

Bob Schieffer
CBS News Commentary
Face the Nation
(click here)

(CBS News) President Obama came out of his first meeting with China's new leader and said, "We are in uncharted waters" when it comes to dealing with cyber security. That may be an understatement. 

The marvels of modern technology have thrust us into a whole new world that goes beyond the current controversy over government snooping and how we strike a balance between security and privacy.

We are in the midst of a changing culture where we are redefining the whole concept of privacy.

Younger people routinely post on Facebook things that those of my generation once hesitated to discuss in mixed company. Our phones and credit cards leave a trail of where we go, and we don't go many places outside the view of street cameras that monitor our speed (among other things). 

A nation that has depended on a free press to provide it with independently gathered and (for the most part) accurate information, is now overwhelmed by information from all sides -- some accurate, much of it totally false, and a lot of it disgraceful and mean.
The Internet allows us to transmit the news instantly, and that's a good thing. 

But the downside is the nuts can find each other now, and find someone to agree with them, no matter how twisted or evil their logic. 

That is not so good.

You're right, Mr. President, these are uncharted waters, but I'm afraid there are some rough seas ahead before we reach shore.

© 2013 CBS Interactive Inc. All Rights Reserved. Bob Schieffer

Why go beyond a Google search?

The Internet is great for information but it lacks context, depth, non-linear connections needed to understand an individual, group, culture or idea.

Four Weird Things the Internet Is Doing to Our Understanding of Television

People seem really intent these days on fusing television with the Internet. On one level this makes no sense. Television technology works just fine and we all understand how to use it.

We’re also in the midst of a golden age when it comes to programming; I can’t remember another time when there were this many good shows on. Also, television advertising rates are enormous compared to the Internet. There are people on YouTube who have more subscribers than top network sitcoms have viewers, yet they earn a minuscule fraction of the revenue. Television, as an industry, is strong.

On another level, however, I understand the motivation. When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.

So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.

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