Monday, November 4, 2013
The following contains PowerPoint presentation advice collected from postings by experts on an industry discussion board…
Includes, if you to to their page and use it, very valuable tips on design, wordage, use, application and what to do and not to do...
First appeared February 11, 2010
Robin Sloan - VP of Strategy, Current TV
So people say "user generated content, UGC" and often you get the sense that I think that's one monolithic thing. "Well yeah, we need some UGC. Everybody wants UGC now." The truth is, like a lot of things in media, it's a whole ecosystem and there's everything from a semi-professional blogger, somebody who has deep, deep expertise in some topic like law, economics, science, who decides they're going to take it upon themselves to sort of be a almost citizen expert on this and share their ideas with the world. The other end of the extreme there's a citizen journalist who just happens to be in the right place at the right time. They see a plane crash, they take a picture with their camera phone, they upload that to the Internet. Those are both user-generated content but those are very different people in very different situations and even in-between that there's a lot of variety and a lot of variation.
Matt York - Founder, VideoMaker magazine
You can go in to Wal-Mart and buy a digital camcorder for maybe a hundred bucks, maybe less, little digital camcorder that has no tape in it and from that camcorder you can upload to YouTube. So it's somewhat miraculous that you have this enormous production capability and this enormous distribution capability. So really we have finally arrived at a level of democratization of mass media that I never dreamed of.
David Gale - VP of New Media, MTV
And so sort of all of a sudden shake up the system and you've got user-generated content as important to a young viewer as produced content, as professional content. It's really kind of daunting.
We're all grappling with that. That TV networks are grappling with that. The advertising community's grappling with that.
Jeff Goodby - Co-Chairman, Goodby, Silverstein & Partners
Well you know, a lot of my clients think it's total
baloney but, I have to tell you that this year for Frito-Lay, for Doritos, we held, we created a user-generated Web site where people could post ads they'd created for Doritos purportedly to go on the Super Bowl. If you could get your ad voted as number one on this Website and then Doritos ran it on the Super Bowl and if it beat all the other ads in the USA Today ad-meter, there was a million dollar prize. So two guys from Indiana actually did this. They posted an ad, it got voted number one, it went to the Super Bowl, it won the Super Bowl, and these two guys have been on Letterman and everything, got a million dollars for it. So it's a, you can go on and see it, it's a great ad. It's terrifically done. But it's amateurish enough to be charming. And it beat a lot of very advertising agencies, including ours.
The whole notion behind Current is that it's user created. Our community, our audience can participate at all the different parts of the network and produce it themselves. This actually also applies to the advertising. We have something called "viewer created advertising" where we sign up big sponsors, you know, Sony, Toyota, L'Oreal, big companies to essentially sponsor a user-generated advertising program. They put out a creative brief, our users read it, come up with idea if they're interested. They submit thirty-second spots for TV. The community votes on the ones they like best. The sponsor eventually picks the one that they'd like to represent them and then that is what airs as their commercial on Current TV.
- Description:Editors, producers, and advertisers discuss the variety of user generated content and how it can contribute to the democratization of media.
News Media, News media, Making Media, Making media
- Featured Writer(s):
Is broadcast television dead? One network thinks is may be, unless technology can be held off at the pass.
News Corp. Chief Operating Officer Chase Carey said Fox could become a cable channel. (Reuters)
Is Bart Simpson heading to cable?
The president of News Corp has threatened to do just that..no longer be an affiliated based network, no longer on the free airwaves and with some content being on pay per view only.
It could happen, warned Chase Carey, the president of News Corp., which owns Fox Broadcasting, home to such popular shows as "The Simpsons," "Glee" and "The Following" as well as National Football League games.
Most consumers already pay to get Fox through their pay-TV provider. A cable or satellite company typically pays Fox a fee to carry its signals, and those costs get passed on to their customers. This so-called retransmission consent fee has become a key revenue stream for broadcast networks, which previously made most of their money from selling advertising. According to SNL Kagan, Fox, CBS, NBC, ABC, CW and Univision will take in $1.7 billion in fees related to retransmission consent by 2015.
But a new start-up company called Aereo has the potential to undermine retransmission consent, and that has broadcasters such as Fox worried.
Aereo, which transmits the over-the-air broadcast signals to consumers via the Internet, has so far withstood legal challenges to its business from Fox, CBS, NBC, ABC and other broadcasters who claim it is engaged in copyright theft.
Last week, the U.S. Court of Appeals for the Second Circuit in New York ruled Aereo's transmissions and recordings of broadcast programming are not "public performances" of copyrighted material. The court added that the broadcasters "have not demonstrated that they are likely to prevail on the merits on this claim in their copyright infringement action."
Broadcasters have vowed to continue fighting Aereo in the courts.
Although Aereo, whose backers include media mogul Barry Diller, is a tiny company with few subscribers, broadcasters fear that if it gains traction, retransmission consent could be in jeopardy -- which would severely hamper their bottom line.
"We simply cannot provide the type of quality sports, news and entertainment content that we do from an ad-supported-only business model," Carey said Monday. "We have no choice but to develop business solutions that ensure we continue to remain in the driver’s seat of our own destiny. One option could be converting the Fox broadcast network to a pay channel, which we would do in collaboration with both our content partners and affiliates.”
An Aereo spokeswoman said, "It's disappointing to hear that Fox believes that consumers should not be permitted to use an antenna to access free-to-air broadcast television."
If Fox opted to become a cable channel, it may be able to charge more than it currently gets from pay-TV distributors. Because Fox and other broadcast networks are still free to anyone with an antenna, cable and satellite companies have been reluctant to pay them the same rate that cable-only channels such as TNT or ESPN get.
There is still roughly 10% to 15% of the country that does not subscribe to pay TV. That could mean lower ratings but it may not hurt ad revenue. Sanford C. Bernstein analyst Todd Juenger noted that those without a pay-TV subscription are not "a highly coveted group for many advertisers."
A move to cable would raise questions about the future of the local TV stations that Fox owns, including KTTV-TV Los Angeles. If Fox were to pull its network programming off the air, the local stations would have to fill 15 hours of prime time a week. Besides its own stations, which reach about 40% of the country, Fox also has affiliates that count on the network for content. Carey said any move to cable would be done in partnership with the network's affiliates.
Another issue would be whether Fox could contractually move all its content to cable. There could be concerns from lawmakers about even more football and baseball games moving from broadcast TV to cable. An NFL spokesman said, "We are committed to our partnership with Fox."
Carey is the first broadcaster to go public with the cable-only idea but others are thinking it too.
"It’s not what we want but if we’re forced into it, then we’ll do it," said the executive of another broadcast network who requested anonymity because of the sensitivity of the subject.Carey said he expects Fox to prevail in court against Aereo. It also is unclear how much of a consumer appetite there is for Aereo. It charges about $8 a month for the broadcast networks and a virtual digital video recorder.
"I have never fully understood the consumer proposition," Juenger said recently. "For people who are cost-conscious, why not just buy an antenna and get broadcast for free.... Is it worth $8 per month just to have mobile access and some sort of cloud DVR function?"
Follow Joe Flint on Twitter @JBFlint.
First published 4/17/2013
First published 4/17/2013
Siri voice unveiled as Atlanta voice actress; movie roles next?
Joining the ranks of famous disembodied voices of the world, such as Mr. Moviefone and Don LaFontaine, Atlanta voice actress Susan Bennett has stepped forward as the voice of Siri.
Yes, that's the often-mocked, sometimes helpful voice assistant on Apple Inc.'s iPhone.
Finally satisfying the curiosity of tech geeks, Apple obsessives and pop-culture bloggers, Bennett told CNN that she provided the original talents for the feature that first appeared on the iPhone 4S in 2011.
Bennett's intonations have also been heard in commercials, on phone systems and in airport terminals.
The Siri voice has been the subject of wide parody. Last month, the voice was co-opted in a spoof of a trailer for theSpike Jonze film "Her."
The real movie stars Joaquin Phoenix as a man who falls in love with the voice of his phone's operating system, played (and voiced) by Scarlett Johansson.
The parodist switched out Johansson's sonorous contributions and replaced it with quips in a Siri-type robo-speak, with attitude. For reference, here's the actual trailer, and here's the parody (warning: link contains profanity).On the occasion of Bennett's revelation, I propose she put her skills to good use and replace the voice-overs in a few more films.
HAL 9000 in "2001: A Space Odyssey."
HAL's destructive impulses would sound all the more terrifying. When Dr. David Bowman gets to the Star Child scene, he probably will wish he'd downloaded Google Maps. Good news for Dave: Siri can't read lips.