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Tuesday, November 5, 2013

New local TV format hopes to regain youth audience and revolutionize TV News

Rupert Murdock's News Corp owned Fox station in New Jersey had given up traditional news in favor or a new format designed to attract the 18 to 30 year old target audience, and to "better serve' a state that lies in the shadow of both the New York and Philadelphia mega-media markets.

If it is successful the format is set to be rolled out across the country.

Critics say it is off to a poor start, all flash and little real news investigation or journalism.

But FOX says that local news formats as they exist are dinosaurs in the Internet Age.

The the potential of this format, more like the movie "Network" than the journalism of the past sixty years, is to influence how people think.

80% of American still say they get their new primarily form television.

A TMZ APPROACH TO LOCAL TV NEWS

A new tv news show launched in New Jersey this week, called Chasing NJ. It’s supposed to revolutionize local news by modelling it after syndicated celebrity-gossip show TMZ. Chasing NJ has already sparked outcry from Jersey politicians who want the FCC to rescind the license of its broadcast station, WWOR. Bob talks to the Brian Stelter of the New York Times about the new show. Click here for the audio story from NPR's "On the Media".

First run 7/16/13

1 comment:

Anonymous said...

If this is the way to keep the younger generations informed and interested I think it is a good idea. I think a lot of the older forms of news are boring to younger generations or maybe they just don't understand.

Kim (UOP) Hum/186