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Monday, July 29, 2013

MAD...MediaPost Ad Agency Publication




by Jon Bond
What is the real deal here? You know it's not in the press release or the interviews the executives are doing. The truth won't even be in meetings between the merged companies, and maybe ... READ »





by Joe Mandese
To the extent size matters on Madison Avenue, Publicis Omnicom now matters more than WPP. And it's not just about bragging rights. It's influence too. Yeah, media-buying clout for sure. We'll do the ... READ »






Less than 24 hours after Publicis and Omnicom officially confirmed their merger, Interpublic is already in play. At least in the minds of investors. Over the weekend, Pivotal Research Group raised its target price for Interpublic's stock 31% to $21 per share, speculating that WPP would be its "likely" acquirer, though Dentsu and Havas are also potential suitors. Investors seem to agree. Interpublic shares opened this morning 6% over Friday's close and 80% over their 52-week low. READ »
by Joe Mandese
If the rationale given by John Wren and Maurice Levy for the merger of Omnicom and Publicis into the ad industry's new dominant player is genuine, then it will ignite a frenzy of similar mergers as the rest of Madison Avenue consolidates to create the scale necessary to compete in a new ad world order being driven by "digital media giants" and the Big Data they generate. The deal makers -- Omnicom CEO Wren and Publicis CEO Levy, who will serve as co-CEOs of the merged company for 30 months until Levy retires and Wren becomes sole CEO -- repeatedly cited ... READ »

by Steve McClellan
After an 18 month hiatus on new acquisitions, MDC Partners is back in the hunt, company executives said Thursday. But the company will be thinking smaller on the M&A front going forward, said Miles Nadal, MDC's founder and CEO. "We are looking at small tuck-under [deals]," he said, in areas including analytics, multicultural, experiential, consumer insights and media. Nadal made his remarks in a conference call with analysts Thursday to discuss second quarter financials.READ »

by Steve McClellan
Looks like Publicis Groupe's Starcom MediaVest Group is on the verge of settling a discrimination law suit filed against it by former agency planner Angela Cahill. Cahill, who had been a planner on the agency's Walmart account filed suit in the U.S. District Court in Manhattan last year. She alleged that she was stripped of a number of responsibilities in 2011 after she became pregnant, and then was fired after she complained about it. Now, the two sides have agreed to a "settlement in principle" according to papers filed with the court July 22. The case has ... READ »

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