Welcome to www.comprofessor.com a.k.a. Lynch Coaching: Media and Communication Prof's News and Views from Art Lynch. This blog exists to stimulate critical thinking, provide information on communication and media, stimulate discussion and share ideas. For additional media and other news see also sagactoronline.com. Thank you and tell your friends. - Art Lynch
news for cable companies: Six percent of US households have cut the
cord, and close to sixty million Americans now get their TV for free.RY:
Antennas aren’t just for
grandma’s boob tube anymore: 19.3 percent of all US TV households get
their TV fix from free over-the-air broadcasts, according to a new GfK study released this week.
This means that 22.4 million households representing 59.7 million
Americans get their TV for free, the market research firm estimates.
The number of these
over-the-air only households is growing: In 2010, only 14 percent of all
households were getting their TV this way. Growth is especially strong
amongst younger households, lower-income families and minorities. And
once you take a closer look at those audiences, it’s really clear that
free over-the-air viewing isn’t an oddity anymore, but something that’s
gathering momentum quickly.
GfK estimates that
minorities make up for 41 percent of all antenna households. Especially
mind-boggling: The majority of Latino households that primarily speak
Spanish now use an antenna to get their TV programming, with only 49
percent of those households subscribing to a pay TV service. Also
notable: 28 percent of all households with a head of household under the
age of 35 use an antenna instead of a pay TV subscription.
The folks at GfK are
careful not to lump all of these households into the Netflix-loving,
always-streaming cord cutting category, instead pointing out that cost
and not online access has been the primary factor for people to give up
their pay TV subscription. But even with that caveat in mind, GfK is
estimating that 5.9 percent of all TV households have cut the cord, and
that one in five young households never bothered to get a TV
subscription to begin with. First published 6/30/13