the very presence of an increased universe of competition, alternative ways to watch programs, gaming and a health trend toward more active lifestyles have all taken their toll.
Reports from the Up Fronts for the fall television season show a song and dance by networks to draw attention and proclaim they are not dead or dying.
The average education level of a television viewer has gone down, as programming adjust for the largest numbers and not for the social values once require by the FCC, but abandoned with the Fairness Doctrine. While higher educated adults choose to watch premium programming, have increased reading and are more likely to be higher computer consumers over broadcast. Question is which came first, the chicken or the egg?
It's executive roulette, with shifts and changes in record time. And as someone moves from one position to another they are expected to make changes. All too often these changes mean using the success of their previous job as a model, and spreading what works for large but not quality or loyal audiences.
Both vertical and horizontal integration are defying what in the past would have been monopoly laws, with networks being simple pawns in empires that include theme parks, motion picture studios, cable networks, video on demand and interactive divisions.