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Wednesday, May 8, 2013

Billboard Shows Different Messages for Kids and Adults

A billboard in Spain created by an organization dedicated to aiding abused children 
shows a different message to children and adults, even if both see the ad at the 
same time.
The feat is achieved by use of lenticular printing, which allows different images 
to be seen depending on the vantage point. In this case, if the billboard is seen 
by children under 1.3 meters (about 4 feet 3 inches), then the message, 
"If somebody hurts you, phone us and we'll help you" appears along with 
a phone number for the ANAR Foundation (Aid to Children and Adolescents at Risk). 
There's also a message just for adults, a warning saying, "Sometimes child abuse 
is only visible to the child suffering it."
The idea, as ad agency Grey explains, is that abuse victims might see the message 
as they're walking down the street with their abusers.
Image courtesy of YouTube, ANAR

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