Welcome to www.comprofessor.com a.k.a. Lynch Coaching: Media and Communication Prof's News and Views from Art Lynch. This blog exists to stimulate critical thinking, provide information on communication and media, stimulate discussion and share ideas. For additional media and other news see also sagactoronline.com. Thank you and tell your friends. - Art Lynch
Why the decision to make "Hansel and Gretel 2" when U.S. audiences were so unmoved by the first film? Overseas dollars. "Hansel and Gretel: Witch Hunters" has earned more than $151 million from international ticket buyers, giving the film $205 million in total revenue. Combine that number with the project's reported budget (roughly $50 million) and "Witch Hunters" looks like a success. To wit: "Hansel and Gretel" has the same global tally as box office smash "Silver Linings Playbook."
"Hansel and Gretel" is hardly the first domestic bust to win favor in other territories. Just this year, "A Good Day to Die Hard" earned only $65 million in North America,but another $200 million around the world; films like the "Ice Age" franchise and "Battleship" also grossed significantly more overseas than in the States.
For now, expect to see "Hansel and Gretel: Witch Hunters 2" in theaters eventually. For more on the creative team behind the sequel, head over to THR.