Welcome to www.comprofessor.com a.k.a. Lynch Coaching: Media and Communication Prof's News and Views from Art Lynch. This blog exists to stimulate critical thinking, provide information on communication and media, stimulate discussion and share ideas. For additional media and other news see also sagactoronline.com. Thank you and tell your friends. - Art Lynch
Coupa Cafe in downtown Palo Alto is a popular hangout with Stanford students and techies. So it’s no surprise that they offer free Wi-Fi.
But when I get to my table, turn on my phone and open my browser, it takes me to Facebook. It instructs me to log in to get free Wi-Fi. (You can bypass the sign-in but that wasn’t totally apparent to me.)
Facebook says its experimenting with a few local businesses to “offer a quick and easy way to access free Wi-Fi after checking in on Facebook.”
Rocky Agrawal, a consultant at reDesign mobile, suspects there’s more to this than good will.
“It’s a good way for Facebook to know where you’re at, they can deliver all sorts of new offers,” Agrawal says.
Companies are banking on location based advertising to bring in big money for mobile, but there are a lot of hurdles to clear before companies like Facebook can target your location precisely.
Matthew Groves created the app “Dude, Where’s My Car.” It relies on GPS and that can be problematic.
“It all depends on where you’re at, are you in a parking lot, are you around tall buildings or trees, basically do you have a clear view of the sky,” Groves says.