Tuesday, March 19, 2013
Another nail in the print coffin...Hollywood Print History Comes to an End
After 80 years and more than 20,000 daily print editions, Daily Variety will publish
its final daily print edition on Today.
No more Variety on the doorstep each morning, or in the snail mail and on coffee tables.
The last edition of what has been Variety’s signature publication since 1933 will come one week before the March 26 debut of its rebooted weekly, resuscitated as a magazine published every Tuesday, with special editions devoted to awards season and other events and issues.
The end of Daily Variety brings the curtain down on the one thing that has separated it from other Hollywood trade publications in recent years. Since the Hollywood Reporter ended its own daily in late 2010, Variety has been the only trade to publish in print five days a week.
The Reporter also began publishing a weekly magazine when it ditched its print publication, though it still delivers a daily PDF to subscribers.
How it will affect Variety's revenues has yet to be seen. A significant portion of Variety’s revenue has come from ads in the daily publication. (Additional income came from the paywall subscriptions, which also ended recently.)
The end of the daily comes five months after Variety was purchased for $25 million by Penske Media Corporation. In November, CEO Jay Penske laid off nearly a quarter of the publication’s staff, and in late February he announced that Claudia Eller, Cynthia Littleton and Andrew Wallenstein would oversee coverage of film, television and digital content, respectively. Additional layoffs are expected in the coming weeks.
Variety began publication in 1905, and launched its daily print edition in 1933.