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Monday, October 15, 2012

informative Designs and Structures

Designs/ Organization structures
1.     See previous week’s note postings
2.     See textbook (as always)
3.     Use appropriate and best design for your topic / goals
4.     All designs may be used but the four best for informative are
a.     Spatial
b.     Sequential
c.     Categorical
d.     Comparative
e.     Causation
5.     Spatial Design
a.     Effective for describing places, locations or locating subjects within a physical setting
b.     Ordered by physical location or size, or special relationship or connection
c.     Determine a starting point and proceed in an orderly manner
d.     Complete patterns of descriptions to satisfy an audience need for closure
6.     Sequential Design
a.     Move audiences through time
b.     Effective for showing times steps
c.     Effective for showing change over time
d.     Effective for placing in historical perspective
e.     See previous notes and text for types of sequential design
f.      Includes random sequence, sequence, motivated sequence and chronological designs
g.     Chronological puts main points in order of time
h.     Sequential orders main points in terms of place in a particular process or puts them into a numbered order so that the audience may follow a process
7.     Categorical Design
a.     Appropriate for subjects with natural or customary divisions
b.     Suggested that 2 to 5 categories be used
c.     Begin and end with the most interesting categories
d.     Tie category relationships together
e.     See previous notes and text for additional information
f.      Main points do not have to have an inherent relation to each other
8.     Comparative Designs
a.     Helpful with new, abstract or difficult subjects
b.     Helpful for describing changes
c.     Helpful contrasting differing issues and proposals
d.     Best to relate one topic to something the audience already understands
e.     There are three types of comparative design
1.     A literal analogy draws subjects from the same field of expertise
2.     A figurative analogy draws subjects form differing fields of expertise
3.     Comparison and contact design points to similarities and/or differences
9.     Causation Design
a.     Explains a situation, condition, or event in terms of the causes that led up to it.
b.     See previous notes and text for types of causation design

Informative Speech Requirements


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Speech # 3   Informational Speech

Value:   15% of final grade / 150 points (100 oral, 50 written)

Length:   6 to 8 minutes, 50 points deducted if over or under limit

Topic:   An issue or concept that is new and interesting to your audience.

Notes:   Must not appear to use notes, although short notes are permitted. Note cards are required, do not bring up full outline or thumbnails. See example videos in text (note card tab).


Outlines:   Evaluation sheet stapled to the top of  the following Package: 1. Evaluation, 2. Thumbnail, 3. Full outline with references. Thumbnail copy for instructor. Detailed outline with a minimum of five source references noted on the outline referenced to the place they are used, and following the last portion of the outline (no need for an additional page) presented only to the instructor prior to your speech. Narrative also required. All notes and visual aids may be to be turned in immediately following the speech.

Also see the evaluation sheet located on Angel.


An Educated and Informed Electorate, endangered by politics and budget cuts


Structures, Organization, Designs for Informative Speaches



Designs/ Organization structures
1.     See previous week’s note postings
2.     See textbook (as always)
3.     Use appropriate and best design for your topic / goals
4.     All designs may be used but the four best for informative are
a.     Spatial
b.     Sequential
c.     Categorical
d.     Comparative
e.     Causation
5.     Spatial Design
a.     Effective for describing places, locations or locating subjects within a physical setting
b.     Ordered by physical location or size, or special relationship or connection
c.     Determine a starting point and proceed in an orderly manner
d.     Complete patterns of descriptions to satisfy an audience need for closure
6.     Sequential Design
a.     Move audiences through time
b.     Effective for showing times steps
c.     Effective for showing change over time
d.     Effective for placing in historical perspective
e.     See previous notes and text for types of sequential design
f.      Includes random sequence, sequence, motivated sequence and chronological designs
g.     Chronological puts main points in order of time
h.     Sequential orders main points in terms of place in a particular process or puts them into a numbered order so that the audience may follow a process
7.     Categorical Design
a.     Appropriate for subjects with natural or customary divisions
b.     Suggested that 2 to 5 categories be used
c.     Begin and end with the most interesting categories
d.     Tie category relationships together
e.     See previous notes and text for additional information
f.      Main points do not have to have an inherent relation to each other
8.     Comparative Designs
a.     Helpful with new, abstract or difficult subjects
b.     Helpful for describing changes
c.     Helpful contrasting differing issues and proposals
d.     Best to relate one topic to something the audience already understands
e.     There are three types of comparative design
1.     A literal analogy draws subjects from the same field of expertise
2.     A figurative analogy draws subjects form differing fields of expertise
3.     Comparison and contact design points to similarities and/or differences
9.     Causation Design
a.     Explains a situation, condition, or event in terms of the causes that led up to it.
b.  Usually a persuasive design but can be used for informative.
c.     See previous notes and text for types of causation design

Speeches and Extra Credit


Generating Topic Ideas

Airports, aviation, air planes lead to a wealth of possibilities for informative and even persuasive speech topics. Recently I spent some time in the main terminal and D Gate at McCarren International here in Las Vegas. The two stagnant exhibits led to topics from local history to how the Army Air Corps my father served in became the US Air Force, how Las Vegas led the way in the growth of air travel and modern resort marketing, how Boulder City almost became an international air hub, how air travel could have become a free service for tourist and why the Federal Government shot that idea down, the evolution of runways and terminals, and insight into the fields or museum cur ration and education.

Let your mind wander as you search for topics. Do not simply do the same old thing old thing others have done before. Start with something that interest you, then start to keep a list or do a mind map other things that topic may lead you to think about. From that list do another list, expanding one or two of those "branch" ideas into specific aspects of the topic. Once you have narrowed the list down to something you really find interesting, start to work on research, creative execution, outlining and presentation. Feel free to change, shift and improve as you move through the speech preparation and presentation process.

One way to approach this process is to start with your pet peeves. what annoys you? what gets you mad? What would you change if you could? Make a list. Next, make a list of the ins you enjoy. What makes you happy? What brings a a smile to your face? what can you share with others? Still another way is to think of where you have lived, cultures you have experienced, things that have happened in hour life.

If you use the brainstorm list and selection process explained above you will be able to find a subject that is new and interesting to your listeners and that you will enjoy sharing.

FDR: "Let me warn you..." (1936)

How to find your place in the market



KEYS

Be relevant, in line with what is happening now, the right person at the right time with the right service..

Be the best choice for what they need now...

Not yesterdays news...

Clients know you know what you are doing
Media loves you as relevant...be current and newsworthy

Keep current and with value...

Social Media allows this with blogs, Twitter (hottest now), Facebook, others...

Know how to use all of these to their maximum

Encourage referrals and repeat business


QUESTIONS:

Who is my market?

What do I have to offer?

What makes me the desired choice of vendor or service?

Why me and not some other person or vendor?

How can I improve my service?

How can I define the packaging?

Is my value up front and obvious?

Is my value easy to understand?

Is there a need? How can I adjust to where the need exists?

Will outsiders quickly be able to understand what I have to offer and why I am worth the investment?

What can I do to pre-sale, so as to take sales out of the time consuming service process?

What investments are needed (licenses, insurance, product, education, location, training, support, etc.)

What percentage should be invested in ongoing marketing, service improvement and product?


KEY FIRST STEPS TO STAY RELEVANT

1. Know exactly how to describe what YOU DO and the AMAZING RESULTS PEOPLE GET FROM YOUR WORK
Have a relative relevant solution...Stand strong in your authority.

Do not shy. Just for yourself know your strong points and why people should trust and use your services. Know your success stories and the stories of those you have helped, or have been helped by your product or service.

2. Marketing messages need to be crystal clear and up to date.

KISS, Keep it simple.

Keep is current.

Keep it short but informative and interesting.

Think the space limitations of Twitter or Facebook.

Think will the message come across on a crawler or billboard.

3. Offers that get people excited to work with you.

Not just sales, but more contagious impact as obvious solution, tangible form and tangible results.
They will pay well for it if they perceive it as making them feel like they go the best value on earth by investing with you.

Can result in fast and dramatic income increase.

4. Get a following of raving fans who practically do their marketing for you...

Vocal, viral on-line and new social media.
Become the go to person.

5. Do not be afraid to be known and identified.


HOW

VIVA formula...

VALIDATE: natural talents that come to your naturally, passion, purpose, skills, talents

INVESTIGATE: any training or knowledge you have acquired. Training, experience, certifications, education, lessons learned.

VERIFY:****get outside proof that you are as amazing as your customers will see you as...
results, clippings, publications, blogs, references, testimony on results, credibility, Ethos, clippings,

ACT: Take an action. Take an action each day, a larger one each week or month. How to get your business in the hands of the people who need it most. How can you be seen (not sales, but promotion and self acknowledgment).

THE ABOVE is based on several seminars, with VIVA coming from seminar for http://profitableessence.com/class/