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Wednesday, August 29, 2012

How did commercial broadcasting begin? Answer is 90 years ago today.


First Radio Commercial Hit Airwaves 90 Years Ago

Reporter John McDonough reports how AT&T ran the first-ever radio commercial on its station WEAF in New York 90 years ago this week. It changed the way broadcast was economically structured. He tells of how this came about and why it was accepted (newspapers and retailers once owned stations just to sell radios...including WLS. Chicago-Worlds Largest Store, and WGN- World's Greatest Newspaper, the Chicago Tribune)

Quiz


Quiz # 1 (Not on any specific textbook...sample for practice only)

Instructor: Art Lynch


Please read and then reread each item VERY carefully.  When you have decided on the best answer circle or highlight the letter. When a blank needs to be filled in, please print legibly.
Good Luck!!!


1.  Specific Purpose is
            a.) the primary reason you will speak in public
            b.) the concrete goals you wish to achieve
            c.) your private reason for giving the speech
            d.) one sentence that captures the essence of what you wish to say or accomplish
            e.) your thesis statement


2.  Critical listening means
            a.) to not trust or believe what you hear
b.) to listen with your community standard in mind.
c.) to accurately comprehend and fairly evaluate the intended message
            d.) to find a shared moral frame.
            e.) none of the above.


3.  In the extemporaneous style of delivery, you use note cards that have words and short
     phrases to prompt your memory.  You use keywords to prompt your memory, rather than
     reading material word-for-word.
a)     True
b)   False

4.   “Giving attribution” means giving a tribute to someone you will either introduce or to whom
       you will give an award.
a)     True
b)   False


5.  When citing sources during a speech, you most often want to cite the information first,
      followed by the name of the source (e.g., “Gun control has gotten out of hand,” says Dr.
      Margaret Jones).
a)     True
b)   False


6.  The introduction and conclusion of a speech should be written before the body of the speech.
a)     True
b)   False

7. Cultures that coexist in a society as relatively complete ways of life are called ____________.

9.  When you experience a lack of clarity about what words or other symbols mean, such as the
        phrase “I love you,” you are experiencing semantic noise.
a)     True
b)   False 

10.  If you were to find a really good statement in one of your sources and decided to read it
       nearly word-for-word, you would not be guilty of plagiarism as long as you changed about    
       every 10th word.
a)   True
b)   False

11.  Because the World Wide Web (WWW) is highly supervised, you can usually trust the
       information you obtain from any given web page.
a)     True
b)   False
                                                     

12.  Which of the following is not a key resource for finding evidence?
a)     Personal knowledge
b)    A library
c)     An interview
d)    Online databases
e)   A survey 




13.  Which of the following is/are true of eye contact?
a)     It should be direct – you actually look into someone’s eyes.
b)    It should be sustained – you hold it for around 1/2 second to one second.
c)     It’s okay to just look over the heads of your audience members IF you have at least made eye contact with one person at some point in the speech.
d)    All of the above
e)   a and b only



14.  Which of the following types of delivery gives you preparation time and has the advantage   
       of letting you sound natural and conversational without having to completely memorize the  
       speech?
a)     Memorized
b)    Manuscript            
c)     Impromptu
d)    Extemporaneous
e)     None of the above




15.  Which of the following is/are true of topic selection?
a)     You want to choose a topic that’s appropriate to the setting.
b)    You want to give the audience something new.
c)     You should keep in mind your speaking time limit.
d)    All of the above.
e)   a and b only



16.  What is the means by which a message is transmitted?
a)  The channel
a)     The symbol system
b)    Encoding
d)  Decoding
e.) Spoken words only

17.  Which of the following types of delivery gives you little or no preparation time, allows you 
       to sound spontaneous and direct, and forces you to know the rules of organizing a speech on-
       the-spot?
a)     Extemporaneous
b)    Manuscript
c)     Impromptu
d)  Memorized


18.  __________ means making sense of a sender’s message and involves determining what the
       symbols of that message are supposed to mean.


19. Which element of demographics is most often self-identified, indentifying the receiver’s perception of their own lives and selves?
            a.)  age
            b.)  gender
            c.)  psychographic
            d.)  skin color
            e.)  both “a” and “b”           

20.   Who is most responsible in the communication process?
            a.) the speaker / transmitter / source
            b.) the receiver / listener / audience
            c.) noise
            d.) psychographics
            e.) everyone

21. The tendency of a group to believe that its way of thinking, doing things or culture is somehow better or superior to anyone else’s is known as _________________________.

22. Ethos, one of the four proofs, or ways we prove an argument and why audiences choose to believe what we say, can be summarized in one word. That word is _________________.

23. The ___________________dictates that we should be more sophisticated receivers in communication. It stresses the active role receivers of messages play in social communication.


24. ________________________ is the most difficult kind of listening, because it requires you to both interpret and evaluate the message, determining its strengths and weaknesses and to make decisions as the process is underway.


25. All communication is___________, involving a two-way passage of information, emotion, and intent.


26. In the remaining space, and continued on the back if necessary, please evaluate the course so far. Answer the following questions. This question is not graded.

A.   What areas of concepts are you confused on, or need further discussion or explanation.
B.    How could the instructor improve the class?
C.    What were you expecting in this class or of this class?
D.   How does this class fit into your career goals?
E.    Any honest additional observations or notes…




Changes at the RJ


‎"Where the offense is great, let the great axe fall." For as long as I can remember, chances for upward mobility within the LV Review-Journal were all but nil. Not so today, as two editors have been promoted internally and a swath of editorial deadwood has been felled. Some of the cost savings will be rolled into hiring a quartet of new reporters. However, the paper's usually excellent business section will no longer have a discrete editor, which gives me some concern for its future.
Las Vegas Review-Journal announces newsroom management changes
www.lvrj.comThe Las Vegas Review-Journal has reorganized its newsroom by adding two new deputy editors and

No Blacks or Latinos wanted at the polls

Boehner Says Out Loud He Hopes Blacks and Latinos 'Won't Show Up' This Election


House Speaker John Boehner is the most prominent Republican to admit, out loud, that his party's strategy for winning in November doesn't suppose that the GOP can win over some black and Latino voters, but hoping they won't vote at all. 

Boehner wasn't talking about voter I.D. laws, which are being pushed by Republicans and criticized as disenfranchising minority and poor voters, he did tell a luncheon hosted by the Christian Science Monitor in Tampa Monday that the Republican Party was counting on apathy from the Latinos and blacks who are choosing Democrats over Republicans by record margins in recent polls. As Talking Point Memo's Benjy Sarlin reports, Boehner said:
“This election is about economics… These groups have been hit the hardest. They may not show up and vote for our candidate but I’d suggest to you they won’t show up and vote for the president either.
Perhaps he meant those groups would vote third-party, but it doesn't seem all that likely. Less prominent Republicans have made essentially the same case in other terms. Doug Priesse, chair of the Franklin County, Ohio, Republican Party, indicated restrictions on early voting hours and voter ID laws were meant to keep blacks from voting. In an email sent earlier this month to The Columbus Dispatch's Darrel Rowland, Priesse said 
"I guess I really actually feel we shouldn’t contort the voting process to accommodate the urban — read African-American — voter-turnout machine… Let’s be fair and reasonable."
Priesse is on the elections board and voted against keeping polls open in the weekends. In June, Pennsylvania House Republican leader Mike Turzai conceeded the point of voter ID is to help Republicans win when he said, "Voter ID, which is gonna allow Governor Romney to win the state of Pennsylvania, done." 

Missinformation

From a student:


If something is so untrue then why even worry about it? 25 Rules of Disinformation ~ 1. Hear no evil, see no evil,speak no evil 2. Become incredulous and indignant 3. Create rumor mongers 4. Use a straw man 5. Sidetrack opponents w name calling, ridicule 6. Hit and Run 7. Question motives 8. Invoke authority 9. Play Dumb 10. Associate opponent charges with old news 11. Establish and rely upon fall-back positions 12. Enigmas have no solution 13. Alice in Wonderland Logic 14. Demand complete solutions 15. Fit the facts to alternate conclusions 16. Vanish evidence and witnesses 17. Change the subject 18. Emotionalize, Antagonize, and Goad 19. Ignore facts, demand impossible proofs 20. False evidence 21. Call a Grand Jury, Special Prosecutor 22. Manufacture a new truth 23. Create bigger distractions 24. Silence critics 25. Vanish

Unit 5 Notes: Communication Terms and Review...


Unit # 5 Notes


I strongly suggest you review the material listed after "more" below. It includes most of the material of the term to date for CSN Communication 101 and Public Speaking students...

Reviewing: Chapters to date, handouts to date, Introduction Speech, Demonstration Speech, Outlining, Topics, Delivery, Visual Aids, Research, Informative Speech Designs, Special Occasion Speeches, Communication Theory, Vocabulary, Course Expectations

There is a great deal you should now about the course, outlines, references, presentation and listening skills based on your readings to date. As indicated at the start of class the first six weeks are reading and lecture intensive for the reason of preparing you for the midterm and for your required speeches.

To read more, click on "read more below". Includes notes, definitions and review materials.

10 Things Kids Learned from Mister Rogers





From 1968 to 2008, when PBS permanently pulled Mister Rogers’ Neighborhood from their programming line-up, kids tuned in every day to watch Fred Rogers cheerfully come home and take them on an adventure filled with fantasy characters and life lessons. Though the beloved Mister Rogers died in 2003, the lessons that he passed along to those children, now adults themselves, have carried on. For the sake of nostalgia, here are 10 of the things that a generation of children learned from Mister Rogers and his neighborhood.
  1. Always Change Into Play Clothes – Before any of his adventures or learning experiences began, Mister Rogers always took off his jacket, hung it carefully in the closet, changed into his sweater and tied up his tennis shoes. Shedding the accouterments of adulthood mimicked the way that a generation of children were taught to change into “play clothes,” in order to protect their more expensive “school clothes.”
  2. Be a Good Neighbor – The underlying theme in every episode of Mister Rogers’ Neighborhood was the importance of accepting those around you and helping them whenever possible. In a modern world where today’s children rarely even know their own neighbor’s names, Mister Rogers’ insistence on being a good one seems foreign; however, a generation of youngsters learned that message by heart from watching him exemplify it every afternoon.
  3. Take Your Time – Nothing about Mister Rogers’ methods, or his legendary neighborhood, was rushed. He took his time and constructed his show in a way that was deliberately low-key and relaxed. The importance of learning to take it slow and absorb the good things is a lesson that many of his young viewers took to heart.
  4. Curiosity is a Good Thing – Every lesson that Mister Rogers taught was based around the idea that it’s good to be curious, and that asking questions about the world around you is okay. That thriving curiosity was what spurred him to learn how restaurants work and what a postman does, and this was then shared with his young viewers.
  5. It’s Okay to Have Feelings – Much of Fred Rogers’ concept for his show was built around the concept that kids should be taught to accept their feelings, and that those feelings were valid. Even negative emotions like fear and anger were touched upon over the course of his 900 episodes.
  6. Be Yourself  – The immortal lessons of Mister Rogers and his message of acceptance can be summed up with one of his most enduring quotations: “There was no one like you before you and there will be no like you after you’re gone.”
  7. Everybody Has a Job, and Every Job is Important – From doctors to zoo workers, Mister Rogers met them all. He also took his young viewers along for the ride, emphasizing the importance of every job and the way that it positively affected his Neighborhood.
  8. A Pet is a Responsibility – Part of every episode’s opening ritual for Mister Rogers was feeding his pet fish, and he often reminded kids of how important it is to take good care of the animals in their care. Kids learned that having a pet meant caring for it properly, and Mister Rogers led by example every single day.
  9. Your Imagination is a Powerful Thing – The Neighborhood of Make-Believe was featured prominently in every episode of Mister Rogers’ Neighborhood. The puppet characters that inhabited this special place were largely designed by Mister Rogers, who also acted as principal puppeteer. His boundless imagination helped kids to see what a powerful force it could be.
  10. Optimistic is the Way to Be – Beneath every lesson that the beloved Mister Rogers taught the youngsters that faithfully watched his show was the underlying theme that optimism makes a difference. There’s no doubt that Mister Rogers saw every glass presented to him as half-full, and that looking on the bright side of every situation would always be his advice. 
Despite the impact that he had on a generation of children, there’s nothing in today’s television landscape that bears much resemblance to the gentle, soft-spoken Mister Rogers and the world that he created. Modern kids’ programming, full of blaring sounds and garish colors, is on the other end of the television spectrum. While those shows may have their merits, the slower pace and hopeful message shared by Mister Rogers will always hold a special place in the hearts of his loyal viewers.


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