Friday, June 22, 2012
And you don't hear about the big star who lives in an ordinary house and drives an ordinary car (as many do), because that's not part of the fantasy. By leaving out the caveats, Hollywood can make the American dream seem a persuasive American reality — even if it's not the reality most of us experience.
-by Bob Mondello
Violent Video Promo for Lincoln Vampire Hunter
From the Los Angeles Times Company Town Blog
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How can a studio to interest young moviegoers in "Abraham Lincoln: Vampire Hunter," a supernatural thriller in which the 16th president tackles slavery as well as the undead?
YouTube is a good place to start.
Twentieth Century Fox commissioned two YouTube filmmakers -- Freddie Wong and Brandon Laatsch -- to create a promotion for the film that would grab the attention of Wong and Laatsch's YouTube channel's 3.3 million viewers. The result was "8-Bitham Lincoln: Vampire Hunter," a video that blends the film's premise with a classic, side-scrolling video game setup. To continue reading click on More.