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Saturday, June 2, 2012

Riley on Marketing and Critical Thinking

Critical Thinking Standards and Traits

Critical thinkers routinely apply the intellectual standards to the
elements of reasoning in order to develop intellectual traits.

The Standards
Clarity
Accuracy
Relevance
Logicalness
Breadth
Precision
Significance
Completeness
Fairness
Depth

The Elements
Purposes
Questions
Points of view
Information
Inferences
Concepts
Implications
Assumptions





Intellectual Traits
Intellectual Humility
Intellectual Autonomy
Intellectual Integrity
Intellectual Courage
Intellectual Perseverance
Confidence in Reason
Intellectual Empathy
Fairmindedness

Never, Ever Give Up. Arthur's Inspirational Transformation!

Test Questions in Inellectual Critical Thought

Clarity
Could you elaborate further?
Could you give me an example?
Could you illustrate what you mean?

Accuracy
How could we check on that?
How could we find out if that is true?
How could we verify or test that?

Precision
Could you be more specific?
Could you give me more details?
Could you be more exact?

Relevance
How does that relate to the problem?
How does that bear on the question?
How does that help us with the issue?

Depth
What factors make this a difficult problem?
What are some of the complexities of this question?
What are some of the difficulties we need to deal with?

Breadth
Do we need to look at this from another perspective?
Do we need to consider another point of view?
Do we need to look at this in other ways?

Logic
Does all this make sense together?
Does your first paragraph fit in with your last?
Does what you say follow from the evidence?

Significance
Is this the most important problem to consider?
Is this the central idea to focus on?
Which of these facts are most important?

Fairness
Do I have any vested interest in this issue?
Am I sympathetically representing the viewpoints
of others?

Dumbing Down with FOX

People who watch FOX news are less informed than those who consume no news at all.

Fairleigh-Dickenson University's study of media consumption and general knowledge of the world around us indicated that people who watch FOX News are less informed than non-news consumers. The study had nothing to do with any judgement or right or wrong, right wing or left, or historic accuracy or historic interpretation. Among indicators of possible reason FOX does well include large flashy graphics, entertainment based shows (some claiming to be news), volume levels clocked at nearly 24% louder than any other news programming, telling viewers what to believe and an alternative to news that makes people work at critical thinking. Even PBS scored far better than FOX in viewers knowing current events, history, geography and other areas tested.

Viewers of "The Daily Show with Jon Stewart" scored higher than FOX, despite the program being an entertainment and not news program.

The study was limited and involved New Jersey residents. 


The following is a release of the study summary, as published on the Patch and other publications. Click on "read more" below to continue.