Wednesday, May 30, 2012
- Set the Web A-Twitter – Don’t underestimate the power of the hashtag. Twitter can be a very powerful weapon when it comes to networking with other dedicated viewers and raising awareness for the canceled show’s plight.
- Join (Or Start) a Grassroots “Save Our Show” Campaign – There’s definitely truth to the old adage about power in numbers. Try to find a grassroots campaign dedicated to reviving the show; if there’s not one, start it yourself.
- Build a Dedicated Social Networking Page – Starting a Twitter account dedicated to saving the show and then linking it to a Facebook fan page is another great way to get the word out; Facebook can be your friend in this situation. Find others who run Facebook fan pages for your show and then network with them so that you can strengthen your group.
- Visit Show-Specific Fan Forums – There are message boards and discussion forums dedicated to almost any subject one can imagine. Sign up for a few that are dedicated to your show, and post religiously. Use message board etiquette though, and avoid the temptation to attempt a takeover. If there’s already a movement to save the show in the works, joining the existing group is likely to be more effective that starting your own.
- Write Letters – While emails and online petitions have plenty of pull, there’s something to be said for a tangible, written letter. A physical mountain of fan mail is much easier to quantify than an intangible email inbox.
- Come Up With a Cohesive Plan – When a group works together, their efforts are almost always more effective. A coordinated, cohesive plan to flood network execs in a specific manner is one of the best ways to get the attention of the higher-ups.
- Start a Petition for a Film – Though the outright revival of a canceled show is relatively rare, the motion picture follow-up is a bit more common. When networks opt not to pick up a show for another season after a cliffhanger ending, the film version usually comes along to tie up loose ends and give the show a bit of closure. Campaigning for a film can be a more effective use of your energy than pushing for a prime-time revival.
- Create a Website – A well-designed website can serve as a community hub, especially for newcomers to the cause. Creating an easy-to-find and easy-to-navigate page with show information and links to related sites and message boards across the web might be a good idea.
- Look For Tie-Ins – When CBS made the cancellation call for fan-favorite Jericho in 2007, the fan base took the character Jake Green’s catchphrase “Nuts!” very seriously: network executives found themselves in a 20 ton deluge of peanuts. The tie-in to the show was a success, and fans were rewarded with a mid-season replacement of seven more episodes.
- Subscribe to Netflix – The DVD-by-mail and streaming entertainment giant Netflix made major waves in late 2011, when they announced that they would be reviving the much-beloved, but long-canceled series, Arrested Development. If the experiment proves successful, this may be only the beginning of Netflix-rescued cult hits.
From Cable TV Providers Blog (click here)
History makes history. USS Iowa invades L.A. Will Nets Youth Drive Kill Network TV? Avengers creeps up on Titanic and Avatar. What inspires Apple's CEO? Warner Brothers Exec Jim Paratore RIP at 58.
After the coffee. Before making sure that AARP mailer was sent to the wrong address.
The Skinny: Wednesday's headlines include a look at Hollywood's newest neighbor -- the battleship USS Iowa. Also, CNN's latest efforts to get something cooking and the surprising popularity of History Channel's "The Hatfields & the McCoys" miniseries.Daily Dose: The success of History Channel's "The Hatfields & the McCoys" miniseries (see below) should make the broadcast networks rethink their resistance to the genre. The broadcast networks got out of the miniseries business because of cost and a diminishing rerun value, but the success of "The Hatfields & the McCoys" shows that these programs -- if well made -- can still get numbers any network would love to have as well as serving as a great promotional platform.
"Harry's Law" and CBS said it was discontinuing its Jesse Stone TV movie franchise. Both drew respectable audiences for their respective networks but most of those viewers were over the age of 50. But is television becoming too obsessed with reaching younger viewers, especially when so many of them are now sponging off their parents anyway or struggling to pay back college loans and thus lacking lots of walking around money to splurge on new cars and gadgets? Variety looks at whether the networks are being short-sighted in their obsession to drink from the fountain of youth.
Bill Paxton in "The Hatfields and the McCoys." (History Channel / May 30, 2012)
Big ratings. The first episode of History Channel's miniseries "The Hatfields & the McCoys" starring Kevin Costner and Bill Paxton drew 13.9 million viewers, a huge number for a non-sports program on a commercial cable network. In fact that number is better than most shows that air on NBC. The most-watched non-sports event on cable remains Disney Channel's movie "High School Musical 2," which averaged more than 17 million viewers. More on the performance of "Hatfields & McCoys" from Bloomberg.
Comeback? Arsenio Hall, who had a solid run as a late-night TV host in the 1990s, is near a deal for a comeback. Broadcasting & Cable reports CBS and Tribune are partnering on a production and distribution deal for Hall for a new show that would air on local TV stations.
Welcome to Hollywood. The battleship Iowa, which did service in World War II and once carried Franklin Roosevelt to a summit with Winston Churchill and Joseph Stalin, is now parked at the Port of Los Angeles and open for business. Already location managers are calling to see about using the ship for shoots. More on the Iowa and whether it will need an agent from the Los Angeles Times.
What's cooking? In its latest effort to jump start ratings, cable news channel CNN has hired famous chief Anthony Bourdain to host a Sunday night show about cooking and travel. Bourdain is no stranger to television, having starred in shows for the Food Network and Travel Channel (as well as being the inspiration for the short-lived and underappreciated Fox sitcom "Kitchen Confidential," based on his book of that name and starring a then-unknown Bradley Cooper). The hiring of Bourdain by a news network will no doubt again have people wondering whether CNN is just throwing pasta at the wall hoping something sticks. More on the move from the Associated Press.
Unstoppable. Although it got knocked out of the top spot by "Men in Black 3," "The Avengers" is still raking in the bucks and making a dent in the history books. Right now, the film is the fourth highest-grossing movie of all time, behind "The Dark Knight," "Titanic" and "Avatar." While director Jim Cameron's "Avatar" and "Titanic" may be safe, "The Dark Knight" is looking over its shoulder. More on "The Avengers" performance from USA Today.
Steve Jobs had another iconic business leader in mind as he contemplated turning over the reins of Apple Inc. to his successor, Tim Cook.
Apple Inc. CEO Tim Cook responds to questions posed by Wall Street Journal personal technology columnist Walt Mossberg. (Asa Mathat | All Things Digital / May 30, 2012)
When Apple's ailing chief executive and co-founder called Cook to his home to discuss the leadership transition that took place in August 2011, Jobs talked about the executive paralysis at theWalt Disney Co.after the death of the studio's revered founder.
"He said that people would go to meetings and conference rooms, and they would all sit around and talk about what would Walt have done? What decision would Walt make?" Cook recalled Tuesday in an interview during the Wall Street Journal's D: All Things Digital Conference. "He looked at me with those intense eyes that only he had, and he told me to never do that, to never ask what he would do. Just do what’s right."
Pressed to describe how Apple thinks differently under his leadership, Cook talked about the decision to pay shareholders dividends for the first time in the company's history -- and the start of corporate philanthropy program, in which the company matches employee donations.
"The Kennedys used to say this, and I believe it strongly in my heart, 'To whom much is given much is expected,'' recalled Cook, who said he counts Bobby Kennedy as one of his heroes.
Cook said he also has pressed for greater transparency about Apple's factory operations -- disclosing the names of its suppliers and posting regular reports on the hours worked at manufacturing plants in China. Apple has been workng aggressively to reduce overtime, he said. The actions came in the wake of a New York Times investigation of the harsh working conditions inside these plants.
Asked whether Cook foresaw a time when Apple -- which once boasted its products were made in America -- would return manufacturing operations to the U.S., he responded, "I want there to be."
Wall Street Journal personal technology columnist Walt Mossberg and AllThingsD's Kara Swisher tried, without success, to get Cook to leak product news. Instead, he vowed that one of the hallmarks of Apple under his stewardship is to be even more secretive than under his notoriously tight-lipped predecessor, Jobs.
However, changes in how people consume entertainment in the home is clearly on Cook's mind.
AppleTV, a set-top box that allows consumers to watch movies and TV shows delivered via the Internet to their TV screen, has been less of a success than Apple's other recent product innovations, such as the iPad or iPhone.
But Cook said the television experience -- and changes in home entertainment -- are "an area of intense interest" for Apple.
"For many of us, the TV that we do watch is almost exclusively online," Cook said. "So, we’re going to keep pulling this string and see where it takes us. "
Cook stopped short, however, of confirming speculation that Apple is developing its own television set. "I'm not going to tell you," he said.
Apple enjoys good relationships with Hollywood, Cook said, relationships that were enhanced by Jobs' stake in Pixar Animation Studios, which was sold to Disney in 2006.
"We have great respect for the content owners. We don’t want their stuff to be ripped off," Cook said. "This is the way we felt about music. We love music, and we wanted to provide a simple and elegant way for people to buy, because we felt the vast majority of people were honest."
Cook said he had met recently with several executives in the content industry -- but offered no details of the nature of those discussions.
"There were great conversations, because they were talking about what more we could do together," Cook said.
Jim Paratore spent much of his career at Warner Bros. Television. (Warner Bros. / May 29, 2012)
RIP. Jim Paratore, a well-regarded televison producer and executive, died Tuesday after suffering a heart attack while cycling in France.
Paratore, 58, spent much of his career atWarner Bros.Television and was still associated with the Burbank studio, where his production outlet paraMedia had an exclusive deal.
“TheWarner Bros.Television family has lost an incredibly talented and creative friend and colleague in Jim,” said Bruce Rosenblum, president,Warner Bros.Television Group. “He has left an indelible mark not only on our company’s success but on each of us who worked with him during the past 26 years. Jim had a passion for life, both inside and outside the entertainment industry, and he will truly be missed.”
Paratore was president of Telepictures, a production arm of Warner Bros. Television, from 1992 through 2006. During that time he was heavily involved with the creation and launching of"The Ellen DeGeneres Show,""The Rosie O'Donnell Show" and "The Bachelor." He continued as an executive producer of "The Ellen DeGeneres Show" after leaving Telepictures.
Prior to joining Telepictures, Paratore worked in local television as a programming director at several Florida stations.
Paratore is survived by his wife, Jill Wickert, and his daughter, Martinique.
Inside the Los Angeles Times: The Los Angeles Kings are in the Stanley Cup Final, but fans will have to make do without their favorite home team announcer, as well as having to figure out which channel NBC will be airing games on. Veteran television executive Jim Paratore, who was instrumental in the creation of talk shows for Ellen DeGeneres and Rosie O'Donnell, died at the age of 58.
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He came to earth with a mission...Kaldur.