Welcome to www.comprofessor.com a.k.a. Lynch Coaching: Media and Communication Prof's News and Views from Art Lynch. This blog exists to stimulate critical thinking, provide information on communication and media, stimulate discussion and share ideas. For additional media and other news see also sagactoronline.com. Thank you and tell your friends. - Art Lynch
Obama tonight gives one of the most important speeches of his life at
the Democratic convention. Both he and former President Clinton, who
spoke last night, seem pretty at ease in front of a big crowd. Clinton
spoke for more than 45 minutes, some of it ad-libbed. And it made us
wonder, what about the rest of us? How would we do in front of a crowd
that size? Today, there's a big business behind public speaking.
From Washington, Marketplace's David Gura reports. David Gura: Friends, listeners, countrymen, lend me your ears. If you want to become a better public speaker, that’ll cost you.
Aileen Pincus: Well, the kind of training I offer is expensive. And there’s no doubt about that.
Aileen Pincus is a speech trainer -- she works mostly with high-level
executives -- and her rates range from $100 to $500 an hour. For that,
you get one-on-one coaching, objective feedback, and tips. One tip
Pincus has is not to focus all your attention on your delivery. She says
everyone she coaches gets nervous. You might worry the audience is
Pincus: You know what? They are. And
that’s the power in this. It’s that you’re going to let them judge you.
You’re going to let them see your great ideas and communicate them.
These days, communicating great ideas is important. Brian Callahan is
a public speaking consultant based in Washington. And he says the price
of what he offers is worth it.
Brian Callahan: It’s the good
presenters. It’s the good public speakers. It’s the confident
communicators who are rising up the business ladder.
Another consultant, Stephanie Silverman, says business is up since
the economic downturn. She says effective public speaking skills are a
way to get a leg up on your competition.
Stephanie Silverman: I think that what
was once considered a throw-away soft skill has been growing in
importance as people begin to realize that knowing your business is not
Silverman says it takes practice -- and work -- to communicate
comfortably. And I should know. It’s not easy to butcher one of
Shakespeare's most-famous lines on a national radio show.
In Washington, I’m David Gura for Marketplace.