Website Owners & Aboutness
- Do content labels (titles, headings, subheadings, annotations/descriptions, etc.) communicate what page content is about?
- Do navigation labels reinforce a sense of place, information scent, and the aboutness of page content?
- Do document labels (file name, URL structure, etc.) communicate aboutness well enough when search engines are not yet able to clearly determine aboutness from actual document content, such as a graphic image (GIF, JPEG, PNG)?
Web Searchers & Keywords
“I wanted to go to this person’s official website,” he said, “but I never got it in the first page of search results. According to you, it was an informational query. I wanted information about this celebrity.”I paused. “Well,” I said, “why are you blaming Google when it is clear that you did not communicate what you really wanted?”“What do you mean?” he said, surprised.“You just said that you wanted information about this celebrity,” I explained. “You can get that information from a variety of websites. But you also said that you wanted to go to X’s official website. Your intent was clearly navigational. Why didn’t you type in [celebrity name] official website? Then you might have seen your desired website at the top of search results.”
“Don’t blame Google or Yahoo or Bing for your insufficient query formulation,” I said to the audience. “Look in the mirror. Maybe the reason for the poor searcher experience is the person in the mirror…not the search engine.”