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Friday, August 10, 2012

Osmo's Communication Maxims


If a communication can fail, it will.

If a message can be understood in different ways, it will be understood in just that way which does the most harm.

There is always somebody other then you who knows more about what you meant in a message than you do.

The more communication there is the more difficult it is for that communication to succeed.

-Osmo Wiio, Communication Scholar

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