Welcome to www.comprofessor.com a.k.a. Lynch Coaching: Media and Communication Prof's News and Views from Art Lynch. This blog exists to stimulate critical thinking, provide information on communication and media, stimulate discussion and share ideas. For additional media and other news see also sagactoronline.com. Thank you and tell your friends. - Art Lynch
The explosively silly, manically paced music video "Gangnam Style" from South Korea has been getting about three million views a day on . Youtube. The company's trends manager, Kevin Allocca, said yes, Korean pop — K-Pop — is big, which we'vetalked aboutbefore.
But Allocca also brought up educational and science videos as major trends. Really.
"Educational videos have been viewed seventy percent more this summer than last summer," he says, citing the popularity of entire channels including Minute Physics and ASAPScience, as well as science star Bill Nye. Nye, Allocca says, happens to be one of the top rising searches on Youtube. That's partly because of a recent video in which Nye provocatively suggested to creationists that they refrain from teaching their kids to deny evolution.
"Because we need them," he explained. "We need scientifically literate votersand taxpayers for the future. We need engineers that can build stuff, solve problems."
That video got over a million views in less than a week, says Allocca. Now it's one of Youtube's most-viewed and most-discussed videos. He adds one sign that science videos are trending is when you see famous physicists getting autotuned and remixed.
It's less surprising that presidential politics are also trending. Hugely. "Just in the past 30 days, we estimate that our viewers have spent more than 20 years watching Obama and Romney videos," Allocca says, with the slightest note of rue.
What's really rather amazing is the fact, Allocca adds, is that since April, almost 600,000 videos have been posted on YouTube mentioning one of the candidates in some way. That'squadruple the 136,000 videos posted during the same period during the last election in 2008.