Former California Gov. Arnold Schwarzenegger is back -- in movies. (Jacques Brinon)
NBC at the blocks: As the London Olympics wind down, NBCUniversal is looking to Russia with love. Advertising Age's Brian Steinberg reports that the media giant has already sold $200 million in ads for the 2014 Winter Games in Sochi, Russia. The next Games will be interesting because Sochi is more than 10 hours ahead of some of us here on the West Coast. NBC ad executives are trying to capitalize on the momentum from London.
Box office: Prognosticators expect "The Bourne Legacy" with Jeremy Renner to rough up the competition at the box office, including "The Campaign" and "Hope Springs." Details from Los Angeles Times and Variety.
Whadja do? The Nantucket Inquirer and Mirror has an intriguing story about the arrest this week of Deadline owner Jay Penske and his brother on suspicion of trying to break into the Nantucket Yacht Club and allegedly tinkling on someone. We all know his site is famous for unloading on people, but this might bring it to a new level!
More Charlie? Lionsgate Chief Jon Feltheimer warned analysts Thursday that we might be in for more Charlie Sheen. The studio is anticipating that its buyer, the FX channel, will order 90 episodes of "Anger Management," the troubled actor's new TV series, which Lionsgate produces. Lionsgate is gearing up to provide 40 episodes a year to FX, the News Corp. cable channel. The Hollywood Reporter explains.
DreamWorks executives are planning a new $3.1 billion entertainment and cultural center in the heart of Shanghai called "Dream Center." The Los Angeles Times reports that plans were unveiled this week for the waterfront entertainment and shopping district, the grand vision of Oriental DreamWorks, the joint venture between Glendale-based DreamWorks Animation and China's largest media companies.
California cows: The talented crew at local advertising agency Deutsch LA is bringing back the talking cows for a new ad campaign for the Real California Milk and Real California Cheese brands. Adweek reports the first 30-second spot was directed by Fred Savage of "Wonder Years" fame.
Inside the Los Angeles Times: Kenneth Turan reviews "The Bourne Legacy." Lions Gate revenue soared on the strength of "Hunger Games," but no profits. Facebook gets a Main Street. And Ann Curry has a cringe-worthy post-breakup meeting with Matt Lauer on "Today."
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