Saturday, July 14, 2012
Viacom and DirecTV continue to spar: Battle of the video giants!
DirecTV subscribers looking to plop the kids in front of the TV to watch Nickelodeon this weekend will likely have to use Netflix instead.
Although talks between the satellite broadcaster and Viacom Inc., parent of cable channels MTV, Nickelodeon, Comedy Central and VH1 continue, reaching a deal before the end of the weekend seems unlikely. DirecTV subscribers have been without Viacom's channels since Tuesday night.
Meanwhile, the war of words continues. Viacom has been bombarding the airwaves and newspapers with ads critical of DirecTV and encouraging its subscribers to switch to other distributors. It even made an ad spoofing DirecTV's popular commercials about what happens if you don't have its service (see above).
DirecTV is countering with its own campaign about how it is trying to draw a line in the sand on rising programming costs with Viacom, as well launching new ads promoting itself versus rival satellite broadcaster Dish, which has been very aggressive in trying to woo new subscribers.