Pay-TV industry not united on TV Everywhere
Time Warner's TNT requires viewers to register online before allowing them access to TV content online. (TNT / July17, 2012)

Want to watch an episode of TNT's"The Closer" online?
You have to fill out a form on TNT's website, proving you have a cable or satellite television subscription. And your cable or satellite provider also needs to have a deal with TNT to carry its content online.
But if you want to check out A&E's new drama "Longmire," just visit the cable channel's website and your mouse gets you in. No forms or proof of a pay-TV subscription are necessary.
The differing approaches by Time Warner's TNT and A&E, which is majority owned by Walt Disney Co. and Hearst Corp., illustrates a divide in the media industry over how best to put content on the Web while also keeping customers hooked to their TVs.
In 2009, cable giant Comcast Corp.and Time Warner — parent of TNT, TBS, HBO and other popular channels — unveiled TV Everywhere, an initiative that was to be a blueprint for the pay-TV industry to develop a platform to let subscribers watch content on their computers, phones or tablets. The proposition was simple enough: Take all that is good about television — lots of channels at the click of a button — and transfer it online.
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