President Obama to be outspent
Steve Inskeep talks with two political strategists on whether a fundraising advantage matters in this presidential campaign. Mark McKinnon advised George W. Bush and John McCain's campaigns. Mark Mellman is a democratic pollster and adviser.
This month Romney out-raised Obama in that is expected to be a billion dollar political campaign. When you add the PACS, overwhelmingly spending big donor money for Romney, the presidential race between Obama and Romney (not counting the primaries) could exceed four billion dollars.
Even on at as low as 800 million, this is already the most expensive presidential race in history. In general most of the money is spent on a very small percentage of the voters, and is done so at the risk of turning some of your supporters against you. One, ten, twenty or a hundred people could make the difference in the election. Then too there is the world of advertising is to get far more news coverage and discussion on talking head talk shows.
Never before have a few, led by the Koch Brothers, had so much power in a single presidential election year.
But will buying an election work?