Violent Video Promo for Lincoln Vampire Hunter
How can a studio to interest young moviegoers in "Abraham Lincoln: Vampire Hunter," a supernatural thriller in which the 16th president tackles slavery as well as the undead?
YouTube is a good place to start.
Twentieth Century Fox commissioned two YouTube filmmakers -- Freddie Wong and Brandon Laatsch -- to create a promotion for the film that would grab the attention of Wong and Laatsch's YouTube channel's 3.3 million viewers. The result was "8-Bitham Lincoln: Vampire Hunter," a video that blends the film's premise with a classic, side-scrolling video game setup. To continue reading click on More.