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Thursday, May 10, 2012

Automatically Skip the Commercials

Dish's Auto Hop feature makes skipping commercials easier

The Auto Hop lets people skip commercials
From the LA Times Company Town Blog.

Satellite broadcaster Dish Network has introduced a new feature that makes it even easier for viewers to skip commercials.
Called "Auto Hop," the device automatically skips commercials in recorded prime-time programming from broadcast networks CBS, NBC, ABC and Fox -- provided the shows are watched at least one day after their scheduled airing. Auto Hop does not work on live programming.
"Viewers love to skip commercials," said Vivek Khemka, Dish's vice president of product management. "It's a revolutionary development that no other company offers and it's something that sets Hopper above the competition." Dish Network Corp. has more than 14 million subscribers in the United States.
The broadcast networks may not see it that way. There is already concern about the rapid growth of digital video recorders that give consumers the option to fast-forward through commercials. The Auto Hop takes it a step further and literally blocks the commercials from being seen even in a sped-up fashion.
The Auto Hop is part of Dish's PrimeTime Anytime feature on its DVR, called the Hopper. The PrimeTime Anytime feature automatically records the prime-time programming of the four major broadcast networks and stores the content on a rolling basis for eight days.
ABC, CBS, NBC and Fox declined to comment on the Auto Hop.
Interestingly, the Auto Hop is only being offered for use on broadcast networks and not cable channels such as TNT, USA and FX. A Dish representative said more than half of all recorded programs are broadcast shows and that there are no plans to offer the product for cable as well, although the technology would allow for that. Cable channels typically have heavier commercial loads than broadcast television.
A previous effort at a similar device was torpedoed by the television industry. Replay TV, a recording device, also offered an automatic skipping function. The networks and studios sued and won on copyright infringement grounds.
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-- Joe Flint
Photo: Dish's Auto Hop service. Credit: Dish Networks.


10 comments:

Kaylah said...

Auto Hop is definitely a feature I'm very excited about! I just saw a demo of it, with a few coworkers of mine at Dish, and am very impressed with how quick and easy it is to skip all of the commercials that aren’t significant to me. I also really like the idea that I can choose to watch the commercials too, because I do occasionally use that time to grab a quick snack or let the dog out.

Brian Rosa Hernandez COM 101 4044 said...

Kind of a good idea but sometimes you wanna know whats new in the world yet sometimes you just want to get back to your show

Anonymous said...

Interesting. I would love to see how much it affects them now and perhaps in another year. Would they slow down advertising on the TV and go more for the internet.
Brent Wilson
Com101 4080

Anonymous said...

To be honest i think Auto-Hop is a great idea. The less we know about what is up and coming product wise the less likely we are to spend out money on it. yea sure there are other ways to get us to see their produxcts but by eliminating the commercials it might help us as idividuals manage our money instead of seeing things and having in our minds how we are going to spend our paychecks before we even have them.

Sarah Lindekugel com 101 sec 4049

Anonymous said...

There isn't much to say except YES PLEASE.

Erin Penman
Sec. 4080

Anonymous said...

I believe the other side of this is the amounts needed to pay for the TV shows themselves. If I'm correct then a lot of broadcasters use commercials to pay for the rights to show the movie, series, etc. to the public. If the commercials were less effective would that lead to less shows on TV?
Brent Wilson
Com101 4080

Anonymous said...

The Auto-hop is a great idea for the viewers. TV companies make the bulk of their revenue from ads. I cannot see this going well for the TV executives.

Alberto Sayson
Com101 4080

Anonymous said...

I love it! But I'm sorry dish network. I don't want to have a grand daughter who where's a dog collar, so I'm sticking with Direct TV lol...

By Daisy Mayorga

peggy bella said...

I don’t understand why CBS, FOX, & NBC execs don’t want us to enjoy commercial-free TV. I’m a DISH employee – AutoHop is great because you can easily watch commercial-free TV. Public Knowledge, a consumer advocacy group, is taking a stand for consumers by creating a petition that tells CBS, FOX, & NBC media to keep their hands out of your living room & DVR. Sign their petition to keep control of how you watch TV http://bit.ly/KFdn1Q

Anonymous said...

Strong attacks on the very fiber of what pays for the programming you watch. Commercials support the production of these shows. The alternative is higher cable bills or Internet access fees, which tax you directly for viewing programs. Poor people, shut ins and those who are most in need of entertainment would find themselves without it if commercials are skipped. Interesting how the money behind Dish! is pushing against the networks without telling you how much it will cost you if they win!