More U.S. adults and teenagers are leveraging their cellphones to stream
50 percent more U.S. adults and teens are listening to online radio streamed in their cars by connecting their phone to the radio, compared to last year, said a new report from Arbitron and Edison Research.
17 percent of all cellphone owners have listened to online radio streamed in their cars this year through a connection to the radio, compared to 11 percent last year.
Overall online radio listening (be it from a PC, car or portable) has now reached about 30 percent of U.S. adults and teens. An estimated 76 million Americans age 12 and older are listening to online radio, up over 30 percent from a year ago.
“We’ve been tracking the usage of online radio in this series since 1998, and this year’s increase in weekly usage is the largest year-over-year jump we’ve ever recorded,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.
The findings were announced as another report from Triton Digital found that both Pandora and ClearChannel Radio audiences surged this February, compared to a year ago.
Pandora’s audience in February was up 115 percent over last year and ClearChannel’s audience was up 92 percent. Other leading online services also showed gains including Slacker, which was up 36 percent, according to Triton Digital’s new Webcast Metrics report, said the Radio and Internet
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Source: Edison Research, RAIN