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Sunday, March 25, 2012

Hunger Games is already 3rd largest Box Office Opening Weekend on Record

The Hunger Games was the No 1 film at the box office this weekend
From the LA Times Company Town Blog.

Lionsgate hit a bull's-eye with “The Hunger Games” this weekend, as the story of expert archer Katniss Everdeen and her battle for survival debuted with a record-breaking $155 million at the box office.

The film starring Jennifer Lawrence posted the third-highest domestic debut of all time, behind only the $169.2-million opening for the final "Harry Potter" installment and the $158.4-million launch of "The Dark Knight." That means "The Hunger Games" also grossed more on its opening weekend than any other non-sequel.
The astronomical level of receipts began rolling in after midnight on Friday, when the movie raked in nearly $20 million on just its first night in theaters. Moviegoers immediately responded positively to the film about teenagers in a fight to the death, assigning the picture an average grade of A, according to market research firm CinemaScore. That's good news for Lionsgate, as it means the movie could have legs with fans who didn't rush out to see the movie during its first weekend in theaters.

The crowd who saw the film this weekend was slightly more female, as 61% of the audience were women. By comparison, the most recent "Twilight" film attracted an 80% female contingent back in November, indicating part of the success of "The Hunger Games" had to do with its appeal to both genders. Both adults and teenagers showed up to the multiplex as well, with 56% of the audience over the age of 25.

"People were walking out of the initial screenings saying 'Wow, this is a real movie,'" said David Spitz, Lionsgate's executive vice president of distribution. "And that was because of the critical response, and what [director] Gary Ross did in hiring Jennifer Lawrence and actors like Stanley Tucci and Woody Harrelson."
Based on the first novel in author Suzanne Collins’ bestselling young-adult trilogy, "The Hunger Games" did go over well with critics, notching a 86% fresh rating on Rotten Tomatoes. The movie features 21-year-old Oscar nominee Lawrence in her biggest role to date, and also stars young newcomers Josh Hutcherson and Liam Hemsworth. The next installment in the series, "Catching Fire," is slated to hit theaters in November 2013.
The movie played well across the country, in New York and Boston as well as in Salt Lake City, where a Utah theater had the weekend's highest gross for "The Hunger Games." On Friday and Saturday, Megaplex Theatre in South Jordan, Utah, collected $276,000 in sales. The location is part of a six-theater circuit that has drummed up interest in the movie through special film-themed events, including a reenactment of the Hunger Games themselves.

The movie will be the biggest success thus far for independent studio Lionsgate, which produced the film for a little over $80 million after tax credits from North Carolina, where it was shot. After its opening weekend alone, "The Hunger Games" is already the studio's highest-grossing film, besting Michael Moore's 2004 documentary "Fahrenheit 9/11," which collected $119.2 million by the end of its run.

Overseas, the movie opened in most foreign countries. To limit its financial risk, Lionsgate sold off the film's international distribution rights, and has already recouped over half of the film's production budget. But that means that if the film is a blockbuster abroad, the studio won't see as many of the benefits.

From the LA Times Company Town Blog.


iheartblog702 said...

Ive never read the book or ever heard of this story but after hearing and seeing how great it did now i want to watch it. ill go on a movie tuesday tho so if incase it were to suck i only spent 6$

Anonymous said...

Incredible movie. Deserves all that money.

Erin Penman
Mon 6-8:50

Anonymous said...

Pretty good movie. The books were really good but if you didnt read them, then the movie might be a little weird to you.

Chris Wynn 4044