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Thursday, December 6, 2012

Vocabulary List

In addition to this list be sure to know the definitions from he text of the words listed at the end of each chapter...and make sure you understand them for when you give your speech.
Demographics include:

Age

Gender (sex is how most people answer, but gender are psychological traits)

Psychographics (anything else you can put a number do or use data to understand, involving an individual, group, audience or market. Examples include individual income, household income, racial or ethnic identification, religious and/or church affiliation or beliefs, size of family, geography, nationality, language spoken, group affiliations, marital status, sexual orientation, etc.

Demographics- numbers (data used to understand an individual, group, audience, or market). Assist in research, presentation, and preparation of communication. Can be reasoned over time or instantaneous in consideration and effect/

Cultural definitions are based on various demographic influences as well as the elements, influences and forces that influence and form an individual, group, audience, or market

Bias- the tendency to feel one way or another about anything. Judgments made as a part of life that can be fixed or easily altered. Thoughts, opinions on almost anything.

Stereotype- a communication shorthand that is a form or and type of bias. Fast decisions on people or things used that make rapid communication possible. Can change over time and/or vary by individual, circumstances, context or other influence.

Prejudice- to pre-judge. Usually a strong culturally entrenched form of bias, difficult to change. Can be negative or positive (example “You’ve Go To Be Taught” from “South Pacific”.

To continue reviewing Communication pre-midterm vocabulary, click on "read more" below.


Encode and Decode are not the Codes

Codes are how we encode and decode intended messages:
Verbal- the words or language –
Vocal- how the words or language are said, articulated, spoken
Visual- everything else, including visual, auditory (music, sounds), olfactory (smell), taste, touch, etc.

Proofs are how we get through noise, screens, and filters
How we prove an argument, get others to listen

Proofs: how you prove an argument, how you influence the listener…
Ethos- credibility (experience, education, power, appearance, likeability, etc.)
Pathos- emotion (feelings, emotions, gut, etc.)
Logos- logic
Mythos- culture (beliefs, mythos, shared ideas, culturally held truths)

Encode and Decode are the process in which ideas and concepts are put into symbolic representations to be transmitted and received. These are transmitted and received using the Codes

Codes are how we encode and decode intended messages:
Verbal- the words or language –
Vocal- how the words or language are said, articulated, spoken
Visual- everything else, including visual, auditory (music, sounds), olfactory (smell), taste, touch, etc.

Proofs are how we get through noise, screens, and filters
How we prove an argument, get others to listen

Proofs: how you prove an argument, how you influence the listener…
Ethos- credibility (experience, education, power, appearance, likeability, etc.)
Pathos- emotion (feelings, emotions, gut, etc.)
Logos- logic
Mythos- culture (beliefs, mythos, shared ideas, culturally held truths)

Thumbnail:             Key Word Outline / Presentation outline
A few key words under each organizing letter or number (can be as few as one word) to remind you of where you are. As few as possible. You may even delete numbers or letters if you can remember them. Simply the very basic structure of your outline/speech.  It is not to be read from or utilized except as a reminder if needed. See handout.


Stock Issue:            Focus on questions reasonable people might ask. The elephant in the living room. The gorilla in the closet. What needs to be addressed. The obvious that cannot be avoided. The expected that needs to be dealt with.

Jargon:            Language used within a group, association or profession that may or may not have the same or similar definition outside of the group. Use of jargon should be limited to groups that understand it or explained well to the audience. Avoid jargon that may be offensive or easily misunderstood by others.

Idioms:            Phrases that carry a particular meaning to a particular culture. For example: Home Run, “Cover All the Bases” “Three Pointer”, “Take It to the End Zone”, “Touchdown”, “ASAP”, “See Ya Later”, “Goliath”, “Herculean Feat”

Status Quo:            The current system, prevailing opinion, existing state of affairs, most common beliefs, as always, the way things are…Status Quo is difficult to change because it carries the power of presumption.

Presumption:             Assuming the status quo is correct. Comfortable with status quo. Not questioning. Not open to ideas or change. Resistant to conflicting views. Resist conflicting or uncomfortable opinions, ideas, concepts, actions. Allowing screens to determine self-image, truth, concept of reality. Not aware of a need for change. Resentful of attacks on close held beliefs. See opposing views as the enemy or a threat to stability and their personal life. Resent threats to their core beliefs. Tend to only research or study what they already believe in (reinforcement instead of challenge to ideas).

Burdon of Proof:            Speakers responsibility to prove to audience or receiver. Solid arguments that cut through screens/filters/noice/interfereance. Well through out argumentation. Utilize all four proofs (ethos, logos, pathos, mythos). Requires knowing and understanding other side. Should acknowledge and when possible utilize others beliefs.

Prima Fascia:                        On the face of it. At first sight. On it’s Face. Needs support of secondary ethos and use of other techniques to work unless audience already believes. Often used to reinforce those who already feel or think the way you do.

2 comments:

Anonymous said...

This is a great study sheet, thank you!

Taylor Bishop
Com 101

Anonymous said...

I have gone threw this whole thing read and copied the vocab words, i appreciate the advice
Sarah Lindekugel com 101 4049