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Friday, February 10, 2012

Vid sales down, Box Office per ticket price up, Twilight Trailer to premiere in March

The Hunger Games

Jennifer Lawrence and Liam Hemsworth in "The Hunger Games." Credit: Murray Close / Lionsgate.
 Source: LA Times Company Town Blog, click here for industry news.

Twilight and Synergy. The trailer for the fifth and final "Twilight" movie, "Breaking Dawn Part 2," will debut exclusively on "The Hunger Games" in March -- the first significant example of synergy between Lions Gate Entertainment and its new subsidiary Summit Entertainment.

When the studio acquired Summit in January, Lions Gate executives touted the opportunities that would come from bringing together two of Hollywood's hottest young adult franchises. Because fans tend to get excited about seeing the first trailer for a highly anticipated sequel, Lions Gate is betting it can bring the huge base of "Twilight" fans to the opening weekend of "The Hunger Games," which debuts March 23.

"'The Twilight Saga: Breaking Dawn Part 2' trailer will debut exclusively on every 'Hunger Games' print on its opening night for what will be Lions Gate's largest release ever," Santa Monica-based Lions Gate's chief executive Jon Feltheimer said on a conference call with analysts Friday following the release of its financial results.

While anticipation for "The Hunger Games" is high, the film is still a risk for Lions Gate, which spent nearly $100 million to make the picture before the benefit of tax credits and international pre-sales. This is the studio's biggest film budget to date. The company is counting on a successful launch for the March release to not only generate immediate profits but create momentum for three planned sequels. "Breaking Dawn Part 2" will open in November.

A successful launch for "The Hunger Games" will help Lions Gate to replace Summit's "Twilight," which ends its run on the big screen with the fifth installment. Four previous movies have grossed a total of $2.5 billion worldwide and generated hundreds of millions of dollars in profits.

Asked on the conference call whether there could be a sixth "Twilight" film," Lions Gate motion picture group co-chairman and former Summit co-chief Rob Friedman said that was entirely up to Stephenie Meyer, author of the teen vampire books.

If she were to write a sixth book, he said, Lions Gate would eagerly support it with a big screen adaptation.

Video takes January dump.  Sales of U.S. video games and consoles plunged 34% in January to $750.6 million, compared with $1.14 billion a year earlier, according to market research firm NPD Group Inc.
Revenue from consoles such as the Xbox 360, the PlayStation 3 and the Wii fell 38% to just under $200 million last month, down from $324 million in January 2010, NPD said in a report released Thursday. Console accessories, such as game controllers, slipped 18% to $195 million from $237 million.
Sales of games played on both personal computers and consoles ebbed 37% to $380 million, down from $603 million last year.
A dearth of new game releases last month made for the poor comparison with January 2011, when a flurry of new, high-profile games such as Dead Space 2 and DC Universe Online pumped up sales. All of the titles in the top 10 list for January 2012, for example, debuted last year.
Hard-core shooter titles remained popular, with Call of Duty: Modern Warfare 3, Battlefield 3 and Saints Row: The Third taking top slots. Dancing and fitness games also continued to sizzle, with Just Dance 3 and Zumba Fitness 2 selling well.

Top-selling video games in January 2012
1. Call of Duty: Modern Warfare 3 (Activision Blizzard)
2. Just Dance 3 (Ubisoft)
3. Elder Scrolls V: Skyrim (Bethesda Softworks)
4. NBA 2K12 (Take-Two Interactive Software)
5. Battlefield 3 (Electronic Arts)
6. Madden NFL 12 (Electronic Arts)
7. Mario Kart 7 (Nintendo)
8. Skylanders: Spyro’s Adventure (Activision Blizzard)
9. Zumba Fitness 2: Party Yourself Into Shape (Majesco)
10. Saints Row: The Third (THQ)
Source: NPD Group

Hugo Scorsese Movie Ticket Prices
Asa Butterfield plays Hugo Cabret in "Hugo" from Paramount Pictures. Credit: Jaap Buitendijk / Paramount Pictures

3-D Edges Average Movie Price Up. The average movie-ticket price in the U.S. climbed to an annual record of $7.93 in 2011, up from $7.89 the year before, the National Assn. of Theatre Owners said Thursday.

Rising prices paid by moviegoers reflect an increase in premium-priced tickets for 3-D movies, IMAX screenings and other specialty formats, said Patrick Corcoran, spokesman for the theater association.
In the fourth quarter, however, the average ticket price dropped to $7.83, down from $8.01 in the  last three months of 2010, as theater owners offered more specials and discounted tickets on Tuesday nights.

Total box office revenue last year slumped 4% from the year before to an estimated $10.2 billion, while cinema attendance dropped 5%.

Some analysts blamed rising ticket prices for the decline in box office revenue last year, but theater owners have cited other factors, including the types of movies Hollywood released. Business has rallied so far this year, however, with box office revenue up about 11% and attendance up about 12% compared with the same time last year.

The trade association's ticket-price figures are based on data from across the country and include lower-priced matinee and children's tickets.

 Source: LA Times Company Town Blog, click here for industry news.

1 comment:

Anonymous said...

While gaming sales may be down, I see it like:

I can pay ~7-10$ each time I want to go see a movie at the Theater. That's just say a ticket, no drink or snack etc...

I can pay 15$ a month to play a video game, unlimited.

That's 50 cents a day to play that game. Say you see 3 movies in a month at 7$ for a ticket, that's 70 cents per day. Well, that's only 3 movies over the course of a month, split approximately even is every 10 days, you can be entertained.

Bang per buck, and you get to enjoy entertainment every day 24 hours for 50 cents, not that bad vs. a Ticket price. Gets better depending upon if you look at cost for Hulu / Netflix or other such outlets.

If you compare say buying a non pay to play game at a price point of 50$ that's ~1.6$ per day. That's equivalent to ~7 movies in month, or one every 4 days for the same cost. Starting to even out there, other than that 50$ you could still do at any point throughout the day / the entire day if so inclined.

Ryan Clift
Com 101 - 4049