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Friday, February 10, 2012

iPad3 and iPad3 Mini....announcements expected in March

(CBS) - Apple's iPad 3 is expected to be announced the first week of March, according to various reports. But, it's the rumor of a 7-inch mini iPad 3 that has people buzzing.

Apple iPad 3 rumors, let's get real
Apple iPad 3 rumors: thicker, sharper, coming soon
Full coverage of Apple at Tech Talk

Technology Business Research analyst Ezra Gottheil boldly declared to Computerworld that Apple allegedly plans to release a 7-inch mini tablet. But, don't expect to hear about it at the upcoming iPad 3 event.

"I believe that's always been in the plan," Gottheil told Computerworld. "Actually that's a good form factor for some users, and although they will also charge a premium above other similar-sized tablets, they want to protect that price flank."

Gottheil's predictions could just be pandering to budget-conscious gadget lovers, however. Apple's co-founder and long-time chief executive officer, the late Steve Jobs, rejected idea of a 7-inch tablet. Both the original iPad and iPad 2 are 9.7 inches.

"7-inch tablets are tweeners: too big to compete with a smartphone and too small to compete with the iPad," Jobs said during a 2010 earnings call. 

Apple has no incentive to launch a cheaper version of the iPad. There's not lack of demand for the tablet. Releasing a mini iPad would only pull customers from regular iPads, not necessarily mini-tablets, like the Kindle Fire or Barnes & Noble Nook.


Why would Apple release a cheaper product to cannibalize its own market share?

The Kindle Fire is the current leader in the 7-inch tablet market, with an estimated 6 million units sold last quarter. But, compare that to 15.43 million iPads sold. It's tough to justify a mini iPad.

While I personally hope for this rumor to be a true, I wouldn't place any bets on Gottheil's prediction. Until Apple makes a formal announcement, it's all speculation.

From CBS News (click here).

3 comments:

Bridget West COM 101-4080 said...

I don't actually see a point in a mini iPad. Like Jobs said, "7-inch tablets are tweeners: too big to compete with a smartphone and too small to compete with the iPad." I also agree that a mini iPad would not pull people away from the Kindles. The demand for iPads is not diminishing like the article said. I don't recall ever meeting someone who was unsatisfied with any Apple product really, but especially the iPads and iPhones. Of the 15.43 million people who bought iPads last quarter, I don't think any of them would switch to a Kindle or even buy a smaller iPad. One of the advantages of the iPad over the Kindle is that their screens are bigger. It's easier to read and surf the web on bigger screens. The convenience of the iPad is what most people are paying for.

Anonymous said...

I don't really see a point for the 7 inch Ipad either. Unless it was phone compatible too. I mean i guess it would be cool if you didn't want a full size Ipad. The galaxy note on the other hand is that device. Samsung is the best.

Andrew Govea Com 101-4049

Anonymous said...

To compete with what are good but not as full service machines ( Kindle and so on) would be the only reason for a smaller iPad, but the graphics would have to change to fit the 7 inch size and it would be harder to type and use.