This is a partial list. Make sure you study the terms at the end of each chapter, the ten elements of the Communication model and any other terms used in lecture. If you have questions...ASK!
The Burden of proof is on the speaker or sender. The text refers to Burden of proof as the speaker’s responsibility for creating a solid argument supported by evidence and research.
The burden of listening is on the receiver, because you cannot make anyone listen or understand if they do not wish to. Therefore the signals or codes should be created with the listener/receive in mind.
Claims- a statement that you want your audience to understand, think about, and act upon. (the points you want your audience to get)
Evidence is used to support claims and therefore provide Ethos for speakers argument or belief.
Egocentrism refers to the reality that people pay closer attention to issues that affect them
Assimilation~ the tendency to feel that someone you in general agree with or who has an ethos help positive to you has views closer to your own then they actually are, and to accept those views without question as being the same as your own.
EYE Contact~ direct, deliberate, distributed, and sustained for bout ½ a second, don’t stare at just one person and avoid the lighthouse affect *Don’t talk to the wall, floor, notecards, visuals, the podium or God.*
Status Quo refers to the current system or status of events or beliefs. Difficult to change beliefs based on status quo.
Dogmatism- rigidity of belief
Ethnocentrism- tendency of a group (culture) to believe that its way of thinking or doing things is somehow better then anyone else's. (i.e. religions & freedoms)
Bias~ tendency to feel one way or another about something, opinion changes often. Shifts as you discover new things, people or places and as society changes over time. Relatively easy to change.
Prejudice~ PRE-judged, not always bad, you have prejudged something to the point that your opinion may never change. A prejudice is a strong culturally entrenched bias, that is difficult to change. It is usually results from your background, experiences or the beliefs of others imposed upon you.
Stereotype~ assuming because you look a certain way or do a certain job that you fit one mold, profile. A communication short hand used to quickly position a person, place or thing in your own believe system. This form of bias can change over time or with getting to know the person, place or thing.
Empathetic listening is listening to provide emotional support
Comprehensive listening required the listener to understand the message
Physiological~ Body (heart rate, sweating, dry mouth, etc)
Psychological~ Mind (losing your train of thought, unable to think clearly, etc)
Connotative meanings for words or phrases are emotional and subjective
Denotative words carry little or no emotional Impact, and simply describe solid objects or ideas, the dictionary meaning
Audience Adaptation~ ability to modify your message to meet the needs of your listeners