Steven Van Zandt stars in "Lillyhammer." Credit: Netflix.
Big bet on small screen. When Netflix launched, its primary goal was to eliminate drives to the video store and offer a new way to rent movies. Now though the company is putting its money behind television. Not only has it been buying up reruns of shows old ("Star Trek") and new ("Mad Men"), it is also getting into the original programming business. A look at Netflix's gamble and what is motivating it from the Los Angeles Times. Meanwhile, Verizon is moving ahead with its plans to challenge Netflix and it is bring Red Box along for the ride.