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Wednesday, February 29, 2012

Ads on Google start in earnest TODAY

New Google privacy policies to go into effect

New privacy settings on Google are about to go into effect which will make it much easier for Google to keep track of you.
Jeremy Hobson: If you're like most people, you probably haven't actually taken the time to read the details of Google's new privacy policy. Well, it goes into effect tomorrow.
And it'll mean that as you search the web or check your Gmail account or watch a video on YouTube, it'll be a whole lot easier for Google to keep track of you. Sabri Ben-Achour explains.

Sabri Ben-Achour: Actually, I’ll let Chris Gaither explain it, he’s a spokesperson for Google.
Chris Gaither: Let’s say you do a lot of searches on Google for recipes. Next time you go to YouTube while you’re signed into the same Google account, you might see some recommendations to subscribe to a YouTube cooking channel, for example.
By combining the data it picks up on its various sites  into one profile, it will be easier for Google to target ads to you. David Jacobs is with the Electronic Privacy Information Center.
David Jacobs: The overarching problem is the loss of control for users. You can’t really opt out.
Do users know this? Have they even read the policy?
Ryan Calo: People didn’t read these privacy policies before and they’re not likely to read them now.
Ryan Calo is privacy director at the Stanford Center for Internet and Society. But some people do read them -- more than 30 attorneys general have Google a letter complaining about the policy.
I’m Sabri Ben-Achour for Marketplace.

1 comment:

Anonymous said...

I'm kind of on the fence with this one. On one hand, I might be annoyed with being hounded by ads that they assume I'd like. I may be on the enternet for something totally unrelated, and then get side tracked by an ad I see. Also, what if someone else is using my computer and looks things up that may offend me or that Im totally uninterested in. Then I'm stuck with the ads that they assume I like.
On the other hand, it would make searching the enternet a little easier. I wont have to look as far to find things I like. It's the same concept that Pandora and Netflix use.

Chris Smith com101 sec4049