Second, analyze your audience so you can adapt your speech
Third, thoroughly research your topic.
Fourth, organize your ideas in a way that fits your topic, purpose, and audience.
Fifth, rehearse your speech aloud, preferably in front of an audience.
Sixth, manage your voice and body, presentation media, audience, and time when you present your speech.
-"Public Speaking, the Evolving Art (ISBN-13:978-0-534-636727-9).