The business behind the show
"Immortals" fought off the competition at the box office this weekend, emerging victorious with the No. 1 title.
The film, an expensive 3-D sword-and-sandals epic, claimed the top spot with a solid $32 million, according to an estimate from distributor Relativity Media. That was enough to fend off Adam Sandler's cross-dressing comedy "Jack and Jill," which took in a decent $26 million. The Clint Eastwood-directed "J. Edgar" biopic, meanwhile, collected a modest $11.5 million.
"Immortals" marks Relativity's biggest self-released opening ever. That's welcome news for the independent studio, many of whose films -- including "Machine Gun Preacher" and "Take Me Home Tonight" -- have failed to resonate with audiences in recent months. The company made a big bet on "Immortals," spending about $80 million to produce the Tarsem Singh-directed picture and at least $50 million more to market it.
Click here to read more on the national and international box office, on other films that were on screens this weekend and on industry news in the LA Times Company Town blog...