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Lynch Coaching


Monday, October 3, 2011

The value of persistence...remember "adventure is out there..."


Pixar animator, Austin Madison reads a letter he contributed to the blog, Animators Letters Project. When taking on a creative endeavor he stresses the value of persistence. Link here...

Kindle Fire a loss leader to sell on-line products

IHS iSuppli: Kindle Fire manufacturing costs more than selling price
IHS iSuppli estimates that the Kindle Fire tablet computer costs nearly $210 to manufacture, while plans to sell the tablet for $199. The company's willingness to lose about $10 on the sale of each tablet indicates that it hopes to make profits on the sale of digital content for the device, analysts said. Reuters (9/30), Electronista (10/1)

Affluent Families Are Time-Constrained, Connected

From Media Post Marketing Daily (click here for access).

Until now, Ipsos Mendelsohn's has, as part of its Affluent Survey, defined the 24.5-million-strong population of affluent American households in terms of adults living under one (large) roof. Now the firm is taking a broader, perhaps more holistic, view by putting the focus on affluent families -- the subset of 9.3 million affluent households with kids under 18. These families are 8% of the affluent households, 17% of expenditures and 21% of income in the U.S.
Beyond the size of yearly U.S. income they represent, these affluent families are also an important demographic for marketers because they are highly influential and very likely to be influenced, per the study: they are far more connected to social networks than affluents without kids and they are much more open to their kids' ideas and desires than were affluent parents of earlier generations.

Indeed, the study says the parenting style of affluent families involves actively inviting their kids to be a part of the decision-making process. The firm says 62% of households with kids under 18 spend time researching products and services prior to purchase, versus about 58% of affluent households without kids. And 28% say the brands they "almost always" buy are brands their children prefer. When it comes to being influencers, it's 47% versus 43% for "with kids" and "without kids." respectively.

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