Other companies including DirectTV are also expected to submit non-binding bids by the deadline of this weekend, which will allow them greater access to Hulu’s financials.
A handful of mainly new media companies have expressed formal interest in buying the site, which has been put up for sale by co-owners Comcast, News Corp., Walt Disney Co. and Providence Equity.
That makes it hard for Hulu to justify its asking price of $2 billion.
“The challenge with all this over-the-top stuff is – what is the sustainable business model?” an executive at one of the bidders told TheWrap. “Are you confident that you can generate a profit?”