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Tuesday, May 24, 2011

Casting and Staffing up at Lenz

CW has just picked up the show and we are looking for Fashion Scouts and Very Tall young girls. Girls need to be 5.9 to 6ft size 0 to 4, 13 to 16 years old. Have your parents bring you in to see one of our Fashion Scouts Thursday at 2:15pm to 4pm. No pictures needed. We are not a school. Casting for the CW new show all this month at Lenz Talent, 1591 E. Desert Inn Road. Suite 1. Fashion Scouts, models, and agents needed.

  • Location: Lenz Talent
  • Lenz is a SAG Franchised Las Vegas based Full Service Talent AGency

Networks talk about value of older viewers but still program to young

There have been several prominent stories lately about how the sales divisions of the broadcast networks are on a mission to convince Madison Avenue that viewers over the age of 50 are valuable.
Someone forgot to tell the folks in programming.
Last week was “upfront week” in New York, which is when the big broadcast networks -– CBS, ABC, NBC, Fox and the CW –- tout their fall programming to advertisers and once again it was one big episode of the bold and the beautiful.
CBS’s hottest comedy is about two attractive twenty-something waitresses. NBC is betting on a sitcom based on comedian Chelsea Handler’s books and comedy act that highlight her vodka consumption and bed hopping, and a drama set in a Playboy club. ABC, as usual, looks to the evil underbelly of suburbia for entertainment, while Fox is hoping that alt-music/indie movie queen Zooey Deschanel can score laughs. The CW’s idea of a show appealing to older viewers is casting one-time vampire slayer Sarah Michelle Gellar.
Unless the entertainment chiefs at the networks figure the best way to entice people over the age of 50 is to give them something young and hot to look at, it’s unclear how their new fall schedules are in sync with what their counterparts in sales are spinning to media buyers.
The reality is that for all the talk about the increasing value of older viewers, the networks are still youth-obsessed. There are many reasons for this and none of them should leave middle-age and older viewers angry.
First, while it is true that most people over the age of 45 and 50 make more money than people over the age of 25 and in theory then should be of greater value for advertisers, that’s not the issue. The main reason advertisers want younger viewers is because they believe older viewers tend to be more loyal to their brands and unlikely to switch. Take it as a compliment, the more mature one gets, the less likely they are to be fooled by some fancy commercial. Also, with many having children later, younger people often have more disposable income.
Second, older people watch more television than younger people, which means it is easier for advertisers to reach them. That lowers their value. Advertisers and networks are more interested in wooing someone who ignores them rather than embracing those who want their company. It’s a lot like dating.
The downside to all this, of course, are a bunch of shows that likely have little appeal to any adult who has anything other than sex or violence on the brain. There are only a handful of smart shows on broadcast and cable including CBS’s “The Good Wife,” TNT’s “Men of a Certain Age” and AMC’s “Mad Men” that do more than offer cleavage, stilettos and guns.
There is also an assumption that younger viewers aren’t interested in complex dramas or sophisticated comedies.
And that is something to be angry about.
-- Joe Flint
Photo: CBS' "Two Broke Girls" stars Kat Dennings, left, and Beth Behrs. Credit: Monty Brinton/CBS

Hangover 2. Is 3-D a Bust? The Bible, a Miniseries.

Hair of the dog. Two years ago, "The Hangover" came out of nowhere to become a smash hit. Now Warner Bros. is betting audiences are ready for another round. Although reviews say the sequel is basically a retread of the original, isn't that the point? After all, if audiences loved the first one, there is probably more of a risk in straying too far from the formula. The Los Angeles Times looks at whether "The Hangover 2" can live up to expectations. Meanwhile, Warner Bros. is fighting a copyright-infringement lawsuit from the creator of the tattoo on Mike Tyson's face that has a prominent role in the movie. More on that from the Hollywood Reporter.
This 3-D gets an F. The poor performance of "Pirates of the Caribbean: On Stranger Tides" in 3-D theaters has raised questions about the long-term viability of the format and whether consumers are willing to shell out the extra dollars. Variety looks at whether the worries are real. 
Anything's possible. Almost a decade ago, satellite broadcasters Dish Network and DirecTV tried to merge only to have it stopped in its tracks by regulators and consumer advocates. The new chief executive of Dish -- Joe Clayton -- says such a combination would be easier to sell today. That doesn't mean there is something on the horizon. Clayton was just spit-balling in an interview with Bloomberg.

First the Earthquake and now a Hacker..Is Sony Down For the count? Financially speaking, the effects of the hacker attack on Sony Corp. cost the Japanese media conglomerate nearly as much as initial damage from the country's devasting earthquake and tsunami.The consumer electronics giant estimated Monday that it will have spent $171.7 million this year to repair the damages wreaked by hackers who infiltrated its computers and accessed the account information of hundreds of millions of consumers who used its PlayStation Network and Qriocity online services. By comparison, the earthquake and tsunami on March 11 caused an estimated $208.5-million hit on the company's profit for the fiscal year ended March 31. 
But the quake disaster crippled the Japanese economy for years to come, making it unlikely that Sony would be able to make a profit in its home country, at least for the next year or two.

Magic airwaves. Former Laker great Earvin "Magic" Johnson has stuck a deal to become chairman of Inner City Broadcasting Corp., a New York-based owner of almost 20 radio stations that was founded by the late Percy Sutton, who for years was a major political figure in New York City. According to The Deal, Johnson bought up ICBC's "delinquent debt" that was held by Goldman Sachs.
Upon further review. In its first story on the surprise resignation of NBC Sports chief Dick Ebersol, the New York Times was more fawning than critical in its analysis of the larger-than-live producer and executive. A day later, sports business reporter and columnist Rich Sandomir came back with a much harder take on Ebersol's career and how he had started to alienate his new bosses at Comcast Corp., which took over the company in January. Meanwhile, the Los Angeles Times notes that the exit of Ebersol sends a message to other executives about how Comcast prefers a we-not-me environment.
Upfronts wrap. Now that media buyers have had some time to digest all the clips and spin thrown at them by the networks during upfronts last week, they are starting to assess opinions on what they saw. The Wrap takes a look at what looked good and what made buyers look away.
If God complains, will History Channel buckle? The History Channel, which -- after pressure from the family -- earlier this year wimped out on running a miniseries on the Kennedys it had spent millions of dollars making, has signed up reality producer Mark Burnett to make a 10-hour special based on the Bible. More from the New York Times on the project, which will be sure to draw controversy, especially if Burnett, who created the reality hit "Survivor," goes with a tribe-has-spoken approach to storytelling.
Inside the Los Angeles Times: The hiring of FCC Commissioner Meredith Baker by Comcast has been a big PR blunder for the usually smooth operating cable company. Ann Powers on the finale of "American Idol."
-- Joe Flint

"Body of Proof" leaves the branches for LA Film Incentives

Film Incentives work. Republicans in Rhode Island eliminate their incentives, ABC -TV is moving its series "Body of Proof" from RI back to LA to take advantage of Los Angeles and California incentives, and the savings of production closer to major studios. New York and actors from the "branches" lose another one to the California answer to "run-a-way" production...their own incentives.

More from LA Times Company Town below:

In a coup for local film production, ABC is moving its high-rated TV drama "Body of Proof" to Los Angeles from Rhode Island.
The new crime drama starring Dana Delany and Jeri Ryan filmed its first season in Providence, R.I., but uncertainty surrounding the small state's film tax credit program put California in play.  Gov. Lincoln Chafee has recommended dismantling the state film tax credit program to balance the state's budget.
ABC received approval for a $7-million tax credit for "Body of Proof" in March, said Amy Lemisch, director of the California Film Commission. The production has a crew of about 200 people.
"They have indicated they are moving the show and will start filming in Los Angeles in mid- to late July," Lemisch said. "It's a huge deal for us and another example of how our tax credit program is increasing production."
Click "read more" below for the complete story.