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Monday, May 16, 2011

HN 117 Tuesday and Thursday 12:30 class at CSN! Have a Great Summer!

Money over patriotism.

Both Huckabee and Trump decided not to give up lucrative television and radio gigs to run for president. Huckabee is a broadcaster, starting when he was a kid, and is making a good living doing what he loves. Not sure what can be said of Trump, but along with everything else he makes good money saying "you're fired" on network TV.

Newest members of our family...

Getting your head right...with the right help.

Shop For A Psychotherapist To Avoid The Lemons

Turn on a TV talk show, and you'll think that everyone in America is in need of mental health counseling. But there are hundreds of different kinds of therapy out there, and it's hard to know which ones work.
Researchers have put a lot of effort into testing different forms of psychotherapy, and they have solid evidence of what works, particularly for common mental problems like depression and anxiety.
But despite that, people can't presume they're going to get the right psychotherapy, according to Alan Kazdin, a clinical psychologist who directs the Yale Parent Center and Child Conduct Clinic. That's partly because therapies don't have a lot of marketing money behind them, unlike new pharmaceuticals. As a result, "The public doesn't know about them and isn't demanding them," he says.
In the past decade, there has been a big push in the mental health community to use evidence-based therapies to treat common mental health problems like depression, anxiety disorder and obsessive-compulsive disorder. The STAR*D trial, for instance, found that cognitive behavioral therapy and interpersonal therapy were as effective as antidepressants in treating major depression.

Who do the networks program to?

Programing for "kids"

For years, NBC was obsessed with the 18-49 audience. Older viewers didn't matter. Now that the network doesn't do so well with younger viewers but has some shows that work with people past the ages of 40 and 50 -- "Harry's Law" and what's left of the "Law & Order" franchise -- it is changing its tune. On Saturday, the New York Times did a story about the case for the value of viewers over the age of 50. Of course, it's not that advertisers don't know that demographic has money, it's that there is a sentiment that middle-aged folks and beyond are less likely to change brands than younger consumers. Take it as a compliment: They think you are too smart to fall for advertising.

From LA Times Company Town (with added information by this blog following)...for more industry news click here.

Programming has increasingly gone increasingly juvenile in humor and appeal. This may come from decreased budgets, very young writers, poor research or how simple it is to shoot from the hoop instead of add levels to the story and dialogue presented. The 18 to 49 age focus has brought increased reality programming, wrestling, sporting events (male), shorter seasons, programs lasting fewer seasons and a decrease in per program cost.

Networks say advertisers are focused on the 12 to 29 and 18 to 49 demo, yet major advertising agencies spend millions on baby boomers, now 47 and older, and on services appealing to those with a college education (also tending to be older viewers).

Another shift comes as programming and other executives come and go. One thing anyone who has worked in a corporate structure will understand is that "managers manage" (meaning change, critique, criticize), and directors "direct" (give orders for change, critique, criticism).

Nothing stays the same for long in today's Internet "want it now" world.