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Lynch Coaching


Monday, May 9, 2011

What's in a name?

153 billion dollars is the estimated value of just the brand name of Apple, according to Milward-Brown. Earnings (65 billion last year), brand loyalty, identification and marketing surveys that determine how much the brand figures into a buy are factored into a formula.

Apple beat out Coke and many much older brands engrained in our minds, history and imagination.

Google came in second. Microsoft is out of the top ten.

YouTube bolsters its movie rental service with 3,000 Hollywood titles

Google Inc.'s online video service YouTube dramatically expanded its movie rental service Monday with the addition of 3,000 titles from major Hollywood studios, positioning it to capitalize on the growing number of Internet-connected televisions and portable devices.
Details are still emerging, but YouTube chief Salar Kamangar said in a blog post that the site's millions of users will be able to watch "full-length blockbuster films," trailers and behind-the-scenes extras. YouTube did not identify participating studios, but Sony Pictures Entertainment, Warner Bros. and Universal Pictures are all expected to offer their movies on the same day that the films are available on other on-demand services.
Other studios, including Paramount Pictures, 20th Century Fox and Walt Disney Studios, had been reluctant to join because of larger concerns that Google had not done enough to combat online piracy, according to people familiar with the matter.
"Six years ago, there were just two types of video: video you watched on your TV and video you watched on your laptop," Kamangar wrote in a YouTube blog post Monday morning. "Today, there's increasingly just video and it's available everywhere: on a phone, a tablet, a laptop or a television screen."