“A nickel ain’t worth a dime anymore.”
-Yogi Berra
“You are not growing older, you are getting better” is the message advertisers have for Baby Boomers, with products, drugs, life styles, higher end automobiles, vacations, and independence and at the same dependence (electric mobile chairs, adult diapers, adjustable beds, luxurious seeming senior citizen homes). Meanwhile marketers are adapting to the ageing Baby Boomers in other ways, by changing how store shelves are stocked, at the nature of their flooring (carpets over stone and concrete), how automobiles are designed (easier to get in and out of with a sore back or disability), access to continuing or even traditional education (non-traditional students), voice activated computers
and products that talk to you (so you do not have to think about your eye sight).
Why the attention? $3.4 billion dollars in annual spending by boomers, and longer life spans.
Speedy Alka Seltzer dominated TV advertising during the 1950’s, with his career ending
in 1964. Today a somewhat modernized Speedy is back, part of the baby boom appeal.
Mr. Peanut is back, as is the Hawaiian Punch boy, the Pillsbury dough Boy, the
Jolly Green Giant and Mr. Clean. Others did not disappear but have changed over time.
Snap, Crackle and Pop have been around for 50 years, with Captain Crunch not much
younger.
Super yachts, like those you see in James Bond and other movies, are a steal. For only
$24 million you can now own a $120 million dollar yacht..but be sure you can afford fuel,
marina space and the lifestyle (chef, servants, masseuse…). Mansions can be found for
“pocket change”, for as little as one million dollars in some areas (including a few in Las Vegas).
In this age of discount yachts and mansions, we all have to tighten our belts and make
sure that some of us are able to afford these little necessities. That’s the gist of arguments
from Carson City and Madison to Washington DC to Wall Street, as have’s line up against
have nots, and both have our long term interests in mind, as seen through very different
demographic and philosophical perspectives. How important is it to balance the budget
and at what expense? Who will suffer and who will profit? Can you balance a budget i
nflated by war and recession without either ending the war or increasing taxes?
Weekend Edition Sunday has a feature with New Hampshire Republican
Congressman Frank Guinta and Democratic Rep. Xavier Becerra of California
about the debate over federal government funding measures.
Arguments for and against increasing the retirement age. Some economists say
raising the eligibility age to collect early Social Security benefits to 65 from 62 will
generate more tax income and reduce pension costs. But others argue that in a
weak job market, older workers are finding it more difficult to find or retain jobs
and that raising the early retirement age would result in more poverty among
sixty-somethings.
Economic expansion is continuing with a speed up of the growth, but much of
that is corporate earnings and indicators that do not put people in jobs or pay
the bills of average Americans. Gas and food will cost more, but that will also
lead to hiring to meet the demand. So who is to be believed?
Michael Moore joined a long list of union leaders, filmmakers, celebrities
and politicians to join in the protest against the “no compromise” stand of
Wisconsin’s new Governor and largely freshman Republican legislative
majority on the issues of union security and the need to be fully staffed
with teachers and other government worker. He praises the crowd for
reinvigorating the voice of the American worker.
Have you checked out “Funny or Die”, which produces an average of
25 videos a month, often with top celebrities. The videos are viewed an
average of 43 million viewers a month. The website is profitable. There is a
film in the works for HBO and CBS has purchases the feature “Undercover Karaoke.”
KFC earns 2.2 billion dollars a year in China, more than McDonalds, Burger King
and other American fast food franchise alone. Chinas KFC earned more last year
than KFC, Pizza Hut, Taco Bell and Buffalo Wings in the United States combined.
The Chinese earnings are after the Chinese Government gets its share of
ownership money. Of course popular favorite’s soy milk, noodle soup and a
few other things are on the KFC menu in China.
173 billion text messages were sent last year in the US alone. Text messages are not secure.
The information is on your phone, the phone you sent it to and the company server.
Tiger Text and other companies are starting secure text message services through iPhone
and Google Android applications. The reasons for doctors and lawyers to be able
to use the service is that much of their communication is protected by confidentiality laws,
yet fast brief communication is essential to both professions. On the opposite side of the coin,
Homeland Security is not in favor of anything that might let criminals or worse yet, terrorist;
communicate without detection or a legal trail of recoverable communications.
School reforms, prisons, concealed weapons and more budget reviews are among
the subjects up for debate as the Nevada Legislature enters the fifth week of a
120-day session tomorrow. Lawmakers tomorrow will also hear about the state
of the judiciary from Nevada Supreme Court Chief Justice Michael Douglas.
It’s a fight fightin’ Andy Jackson would have hoisted a drink over. For a century,
South Carolina and North Carolina have politely argued over where President
Andrew Jackson was born. South Carolina claims Jackson as its only president,
building a state park at where Jackson said he was born in the state's Lancaster County.
But North Carolina has a statue of the seventh president along with two others
at its state capitol in a display called "Presidents North Carolina Gave the Nation."
The North Carolina Daughters of the American Revolution put up a monument on
a site in Union County where another member of Jackson's family said he was born. And don't look to the White House for the answer: its website lists Jackson's birthplace as a "backwoods settlement in the Carolinas."