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Saturday, January 15, 2011

The Onion makes big TV push

Comedy Central, IFC rolling out new satire shows

In other news from The Onion Superdome...

Below is from (click here for full story and other industry news). Subscription recommended.

When talking to someone from the Onion, it's sometimes hard to distinguish between truth and deadpan hyperbole. So when Will Graham, an executive producer and director for both of the Onion's new television ventures, boasts that the company would ultimately like to follow Oprah Winfrey's lead and form its own network, it's natural to chuckle and dismiss the statement outright.
Then again, with two new television series -- "Onion SportsDome" on Comedy Central and "Onion News Network" on IFC -- premiering this month, the news-satire organization is off to a pretty good start in cornering the misinformation market. Both programs' skewed, satiric takes on the news presentations of ESPN and CNN, respectively, are perfectly in line with the Onion's online news videos, which the company began creating in 2007 after a year of research and development.
"We had been reading how Web video was going to be big, so we hired smart young people and sat them around a Ping-Pong table in an office in New York's SoHo neighborhood," says Onion topper Steve Hannah. "The idea was, if we're really good at this, eventually the TV studios would come knocking. It's kind of a be-careful-what-you-wish-for moment."
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