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Tuesday, April 3, 2012

DVR usage grows, drives network ratings higher




The broadcast networks saw an almost 25% jump in premiere week ratings from viewers who recorded shows and watched them within seven days compared with the same week last fall. 
According to the Nielsen Co., the number of people who recorded prime-time shows during Week 1 of the new season and then viewed them during the next seven days was 6.3 million. Last year, that number was 5.1 million.
The increase highlights the growth in popularity of digital video recorders and gives television networks more ammunition to make the case to advertisers that new technology means reassessing the heavy reliance on initial ratings in determining the popularity of certain shows.
For example, the audience for the season premiere of ABC's "Modern Family" grew almost 5 million when DVR usage for the seven days following its airing was included. CBS' "Two and a Half Men" saw its audience grow by over 4 million while Fox's "Glee" jumped by 3 million.
For decades, the networks have lived and died with Nielsen's daily ratings. However, as DVR growth continues -- currently about 42% of all TV homes have one -- the value of those daily ratings will wane. The media and advertisers rely on the next-day numbers to declare winners and losers, but that may have to change in the next few years when DVR penetration crosses the 50% mark.
Among the networks, CBS had six of the top 10 shows watched within seven days of being recorded.
-- Joe Flint
From the LA Times Company Store (click here). 
 
From 10-10-2011

3 comments:

Iuliia Decker / BC 6003 said...

interesting. I noticed that too. Like even most of my friends started watching more showes at the same period. And all of them record these showes and might watch them again ))

Anonymous said...

definitely saves money from buying the seasons on dvd/blu ray. Wish we had a dvr!

Dulcenea Leae HN 4041

Alexander Medina COM101 4041 said...

DVR is a great invention! Many people are not able to watch their favorite shows because of school, work or other responsibilities. So ratings will go up because people are more likely to watch their shows within those 7 days.

Alexander Medina
COM101 4041