Negative audiences require persuasive speakers to thoroughly demonstrate their credibility, take a common-ground approach, visualize the topic in positive ways, and address audience objections. Persuasive public speakers facing positive audiences use narratives, engaging evidence, vivid language and images, and calls to action to reinforce listeners' opinions.
When speaking to a divided audience, persuasive speakers must integrate the strategies for negative and positive audiences. Uninformed audiences require speakers to use motivational tactics, demonstrate expertise, rely on repetition and redundancy, and employ subtle persuasive strategies.
For apathetic audiences, speakers must gain and maintain audience attention, relate the topic to the audience, display dynamism, and take a one-sided approach to the topic. Ethical public speakers must meet the National Communication Association's standards of ethical communication. Ethical persuasive speakers present their information and arguments truthfully, accurately, and honestly, and never deceive or manipulate the audience.
Persuasion Commentary Example:
Persuasive Speaking Lesson Notes
- Persuasion Power Point and Notes
- Persuasion Questions and Procedure
- Persuasion vs Informative
- Persuasive Designs, Structures, Approaches
- Persuasive Speaking Lesson Notes
- Persuasive Speaking Links
- Persuasive Speech Ideas
Organizational Designs and Structures: link here.
Fallacies of Argumentation: link here.