Women flee their base. Women are abandoning some of the cable networks that cater to them in favor of channels that focus more on reality shows. The New York Post crunched some ratings for the first quarter of the year and noted that Lifetime, HGTV and Hallmark channel have all seen their female viewership decline sharply, while MTV, home of "Jersey Shore" and "16 and Pregnant" had growth. Brad Adgate, an advertising executive told the Post that "women just want to be entertained. They're balancing careers and motherhood and sometimes don't want to do a lot of thinking -- this is just a moment to themselves." I think that line about not wanting to do a lot of thinking may come back to bite him.
First printed April 14, 2011