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Friday, July 23, 2010

Default costs high as US continues to lose ground in Higher Eduction


If you want to have a good job and a good income, you have to get a better education, and people are deeply concerned about this.

The amount of dollars tax payers are stuck with due to delinquent student loans is much higher than the government reports.

On the average one in five students default on their student loans, with defaults in for profit colleges being much higher, as high as 4 out of 10, according to a report on research in the Chronicle of Higher Education. NPR news has this feature: click here.

Meanwhile a new report warns that the United States is falling farther and farther behind other countries in the proportion of adults with a college education. Researchers say the decline could have devastating economic and social consequences for the country.




According to the College Completion Agenda, no more than 40 percent of the U.S. adult population, or one in four households, has a college degree, and even though most high school graduates enroll in college, only 56 percent earn an undergraduate degree in six years or less. The completion rate drops even more in community colleges, where only 28 percent earn a degree in three years or less.
"It's a very serious problem. People like never before in the United States understand how critical it is to get an education," says Gaston Caperton, president of the College Board, which commissioned the study. He says the U.S. is losing its competitive advantage in the world because it's not producing nearly enough people with the level of education necessary to keep high-paying jobs from leaving the country.

Obama Hoops for Cancer: "Justin's Quest"

President Barack Obama shoots baskets on the White House basketball court with Justin Friedlander and his family, July 6, 2010. Friedlander, who was diagnosed with an inoperable brain tumor in March, 2009, has launched an initiative called “Justin’s Quest,” in which he will shoot 40,000 basketball shots, one for every person diagnosed with a primary brain tumor each year in the United States. (Official White House Photos by Pete Souza).  Below Senator Harry Reid and President Obama chat on Air Force One. 

Journalism Legend Daniel Schorr is Dead

Daniel Schorr, a longtime NPR contributor, former CBS Radio correspondent and life long journalist, broke stories during the Cold War and Watergate that won him numerous awards -- as well as the enmity of presidents. He was 93.

His 71 years reporting, and 62 years as a full time journalist perspective on the news, on events, on politics and about how our society was evolving, and not for the best, were a main stay to all public radio listeners. His knowledge, experience and perspective was one that could only come from age and experience. He knew world leaders, lived world events and crossed both Senator McCarthy and President Richard Nixon. He covered the people behind the news and the events as they unfolded.

He became a reporter at the age of 12, when a woman jumped off the roof of the apartment building where he lived, and he called the Bronx Home News. He was a reporter before there was radio, and went on to be on television and blog and report in the age of the Internet. Schorr was one of the last reporters actually hired by Edward R Murrow to become a Murrow Journalist.

With Schorr's passing the end of the Golden Age of Jouralism can now be penned, along with Cronkite and others who pioneered the cause of accurate news, the immediacy of radio and the purpose of the Fourth Estate.

NPR will air a special dedicated to the memory of Daniel Shore at 6 PM Pacific on many National Publica Radio Stations, including KCRW and KCRW.com.

All Things Considered tribute: click here.

For NPR Special on Daniel shore click here...
or click here.

More at NPR.org:
http://n.npr.org/NPRI/jN118999325_530138_530137_Z.htm

http://www.npr.org/templates/story/story.php?storyId=2101143

And from the Washington Post:
http://www.washingtonpost.com/wp-dyn/content/article/2010/07/23/AR2010072303146.html

Daniel Schorr appears before a Senate panel in 1972.
View captionBob Daugherty/AP

Daniel Schorr's Legacy: Speaking Truth To Power

The prolific newsman, who died Friday at 93, exemplified the mission of bearing active witness to history -- in his case, the decades that chronicled America's rise after World War II. And he uncompromisingly stood up to authorities in the greatest traditions of American journalism. Click camera icon for photo essay.
Bio from the Museum of Television and Radio:
http://www.museum.tv/eotvsection.php?entrycode=schorrdanie

High-speed train would create equivalent of 50,000 one-year construction jobs


Most of 500 permanent jobs would be based in Victorville, Calif.

Link between Las Vegas and Victorville first step on high speed link to proposed California High Speed Train. 

150 miles an hour...84 minutes Victorville to Las Vegas

But what about getting to Victorville from LA?



A model of a proposed Las Vegas station is displayed during a news conference for the DesertXpress high-speed rail project.

Ad Exposure On Both TV and Online Delivers Big Time









This report is from Media Post and the Center for Media Research, using Nielson data.

According to new data from The Nielsen Company, airing an ad both on TV and online greatly increases its effectiveness. In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt patients to ask their physician about the drug than on TV or internet alone. Compared to consumers who had only seen a TV ad for a specific drug, consumers who had seen both a TV and online ad were 100% more likely to ask their doctor about it.

Consumers who had been exposed to the ad both online and on TV in the last seven days were 157% more likely to ask their doctor about the drug than consumers who had only been exposed online in the last seven days.

And, when consumers who had been exposed to the ad both online and on TV in the last 24 hours, they were four times more likely to ask their doctor about the drug than consumers who had only been exposed online in the last 24 hours.

It turns out that two media are better than one in moving consumers from awareness to action, says the Nielsen study of direct-to-consumer drug advertising.