Hulu making money on commercial model, but may still shift to subcription based "Hulu Plus".
But the even more interesting stuff is buried in the Bloomberg story.
Hulu CEO Jason Kilar has said the site’s ad-supported model is profitable on a cash-flow basis.
The website garnered $52.4 million in net revenue in February, with 72 percent going to the content owners, according to estimates from research firm SNL Kagan. That left Hulu with $14.7 million in revenue, $12.6 million in costs and a $2.04 million profit, SNL Kagan calculates.