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Friday, January 1, 2010

Syllabus: CSN COM 101, Lynch. Spring 2010

Communication 101: Oral Communication

Instructor: Art Lynch
Phone/Voicemail: 702-454-1067 or 702-682-0469
Email:CSN on-line campus Angel preferred (or
Blog: and

Coopman, S. J. & Lull, J. (2009). Public speaking: The evolving art. With supplemental materials for the Department of Communication at CSN. Boston: Wadsworth Cengage Learning.

OTHER REQUIRED MATERIALS: Scantron Forms 882e or 882es & # 2 Pencils (for exams)

Keep up to date on current affairs and on the subjects you choose to speak about. Use of required source material and use of Angel are also required. This is a hybrid web-assist section, so access to and use of a computer on at least a weekly basis is required. Free access (paid for by your student fees is available to Computer labs at each campus, local libraries and other resources if you require assistance.

COURSE DESCRIPTION: Com 101, Oral Communication, satisfies the Communication requirement for related instruction for many certificates offered at CSN. Please check the CSN Catalog or your degree sheet to determine if COM 101 fulfills that requirement. The emphasis of this course is upon the principles of effective communication. We will study various communication strategies from both a practitioner's perspective as well as from the viewpoint of a recipient.

• Help students understand that communication is dynamic involving constant change and development.
• To learn, understand, apply and integrate basic communication theory models.
• Familiarize students with both the basic concepts and differences between informative, persuasive and entertainment speeches.
• Help students internalize the basic principles of delivery (i.e. impromptu, extemporaneous, manuscript, and memorized) and to fully understand how receivers perceive delivery styles.
• Increase student’s ability to become critical listeners.
• Help students understand the use of visual aids in the speech making process.
• Introduce students to the basic skills or argumentation and critical thinking.
• Give insight as to how a speaker must adapt to various audience or receiver dynamics.
• Emphasize the importance of outlining and supporting materials in the speech making process.
• To understand your relationship and ethical responsibilities to others involved in the communication transaction.
• To understand civic responsibility, personal integrity, listening skills and presentation skills.

The above skills will be assessed through lectures, performances, exercises, observations, and exams.

SPEECH ASSIGNMENTS: All speech topics MUST be approved by the instructor.
o Select topics that are new and interesting to the audience.
o Select topics for which you have a personal interest or passion.
o The first graded speech is 3 to 5 minutes and can be considered either a speech of introduction or a story telling speech.
o The second graded speech is a 5 to 7 minute demonstration speech. The topic will be your choice, but it must be a “fun, light-hearted, non-controversial topic” that is interesting to you and to the audience.
o The third speech is a 6 to 8 minute informative speech in which you will select an interesting topic, research it, and prepare and practice before delivering the speech.
o The fourth, or impromtu speech, will be 4 to 6 minutes.
o The final graded speech will be a 6 to 9 minute persuasion speech. The persuasion speech topic should be of a contemporary and controversial nature, which is of interest to both the speaker and the audience. Overused topics (e.g. Death Penalty, Abortion, etc.) should be avoided. Try to come up with a persuasion speech topic that is unique and interesting, because you will be working with it for a good part of the semester.
o Speech must demonstrate knowledge and application of the textbook and lecture as of the date of your presentation. Appropriate designs, structures, applications and sources are a key portion of this requirement.
o Be sure to meet all requirements of this syllabus, evaluation sheets (found on Angel), instructions given in class and apply concepts and presentation skills as reflected in critiques of your previous speeches and the presentations done by your fellow students. Review of supplemental materials provided by the text on Angel and on-line is highly recommended.
o A complete outline of all of your speeches MUST be turned in BEFORE your speech on the due date. It is recommended submission well before the date to help maximize your final grade.
(Oral Speeches: 475 points possible or 47.5% of your grade)

WRITTEN ASSIGNMENTS: Speech outlines must be typed, double-spaced, and have one inch margins. No exceptions will be made. Bibliographies must follow APA or MLA format. For an example of these citation styles, please see the addendum at the back of your textbook. Speech outlines and any other written assignments are evaluated and graded on content and form, which includes, but is not limited to, organization, spelling, grammar, punctuation, and clarity of expression. (Typed Speech Outlines: 125 points possible or 12.5% of your final grade, note: importance is much higher in overall evaluation)

EXAMS: Two major exams and a minimum of four quizzes will be given this semester, including a midterm and final. These may cover all course readings, handouts, and lecture material. The final exam is comprehensive. (400 points possible or 40% of your final grade)

HOLIDAYS IN SPRING 1010 TERM: There will be no classes and no to limited school services on the following dates: CSN will be closed 1-18 and 2-15. Spring Break begins 3-15 and runs to 3-21.

ATTENDANCE & PARTICIPATION: Attendance and class participation is expected of all students at every class meeting. Students who miss class, with the exception of an illness confirmed by a physician or family emergency, will lose points. Class participation is an essential component of any speech communication course. Consistent attendance is critical to successful completion of this course, and tardiness is unacceptable (see tardiness section below). Students may miss three class hours without penalty - WITH THE EXCEPTION OF SPEECH DAYS - after which twenty points are subtracted for every absence. If you are going to be absent, you MUST speak with the instructor ahead of time to insure that you do not fall behind. You can contact the instructor in-class, via Angel, email, or by phone.
If you miss your speaking day, you will lose one full letter grade on that speech. No guarantee is made that you can make up a missed speech, so please don’t risk it.

TARDINESS: Tardiness will not be tolerated. Entering late to class or leaving class early without permission is considered a tardy. Every two tardy arrivals will count as one absence. The absentee policy (as outlined above) will go into effect at this point. If you arrive to class late, it is up to you to make sure that you are counted as “in class”. The official record of your attendance at the end of the semester is not up for debate. If you arrive late on a speaking day DO NOT enter the classroom while another student is giving their speech. Please wait outside of the classroom until you hear clapping, or are otherwise directed to enter. Do not enter when anyone other than the instructor is at the front of the class.

EXCUSES: Valid excuses include medical emergencies and deaths in the family. Written documentation from an appropriate source must be provided in order to be excused. If you have employment or other situations that will interfere with your ability to attend the class, please consider taking the class at another time. If you have a major change in your life sometime during the semester (e.g., taking a new job, change in daycare, etc.), this will not excuse you from the attendance policies. Discuss each of these with the instructor no later than the next class period you attend (Angel communication mail preferred).

ASSIGNMENT COMPLETION and FINAL GRADE: Students sometimes determine that, prior to finishing every assignment of the semester (particularly the last speech or exam) that they have enough points to earn a grade with which they are satisfied. Thus, they decide they can skip these assignments or stop showing for class. You may not skip any assignment, quiz or exam without risking being dropped or failed in the class. This is NOT acceptable and will result in either an instructor-initiated “withdrawal” or an "F" for the final grade. If you wish to earn 3 credits of a college-level course, you must participate in the entire course.

LATE WORK POLICY: Students who are absent or unprepared to speak on the assigned speaking date automatically lose 20% of the speech’s point value; if/when there is time to make-up the speech. Any make-up opportunity for a speech is at the instructor’s discretion and is dependent upon the class schedule. You do not automatically have the right to make-up a speech, but rather, it is YOUR responsibility to be in class, with any assigned material due, and ready to perform.

PARTICIPATION: Weekly submissions to the course blog, taking part in oral evaluations, contributing to discussion and in any way helping your fellow student with the course will be taken into consideration for your final grade. As indicated, attendance is mandatory (see attendance) both for your benefit and that of your fellow students. You have a great deal to offer the class and the course.

EXTRA CREDIT: Occasionally, the opportunity to earn a few points of extra credit may arise. Please note that extra credit opportunities are scarce and are provided at the discretion of the instructor; and, there is a cap on the amount of extra credit that may be earned throughout the course.

SPEECH CONTENT: The First Amendment does not legally allow just any kind of speech to take place under any old circumstance. All of us must strive to be sensitive to the perspectives of others in the classroom setting. Part of what you must learn in this class is that speakers must be responsive to various audiences' dispositions. A failure to utilize proper audience analysis will demonstrate a failure to comprehend fundamental speaking principles.

In this regard, it is expected that all class members will refrain from comments involving profane or vulgar language, obscenity, sexism, racism, or the disparaging of any social group, disability, or individual. You will also refrain from selecting props or visual aids that have overly graphic depictions of a violent or sexual nature without first consulting your instructor. In addition, you may not use this class as an opportunity to promote the “correctness” or “necessity” of any given religion, its philosophy, or its historical figures and events. Similarly, you may not use this class as an opportunity to attack or condemn another religion (its figures, etc.) as “wrong” or “incorrect”.

No weapons, pornography, unnecessarily questionable language, advocating the overthrow by violent means of the government, showing how to break the law or encouraging others to do so will be allowed by school policy, Always run any exception past the instructor in advance or risk an “F” on the assignment, and possible termination from the course.

Exceptions to this policy are as follows. You MUST consult with the instructor before trying any of the following:
• It may be acceptable to cite profane or other offensive language IF it is used as an example that clearly illustrates a point in a speech AND IF there is no better alternative.
• It may be acceptable to cite arguments that have been made in favor of or against various religious, ethnic, gender, racial, etc. groups IF such arguments support a point in a speech AND IF there is no better alternative.
• It may be acceptable to describe various aspects of a religion (including its principles, historic figures, events, etc.) IF such descriptions support a point in a speech AND IF there is no better alternative.

RESEARCH EXPECTATIONS: Particularly for the Informative and Persuasion speeches, it is expected that you will conduct research using appropriate sources (e.g., CSN's online databases, such as EBSCOhost, Expanded Academic ASAP, Opposing Viewpoints, etc.). In this section you must use scholarly or academic sources as presented by the instructor in lecture. The minimum number of academic sources is outlines under each detailed speech description found later in this syllabus, Information on how to use various databases can be found on the CSN Library website, and is also available in hardcopy at all CSN libraries. Remember to also use interviews, books, actual journals and other scholarly resources. Do not use all internet based sources on any given speech.

TIMING EXPECTATIONS: All speeches have a “target time.” Speeches that are outside the target time range will lose points on the assignment. You can expect to lose up to 10% of a particular speech's grade for every 30 seconds you go outside of the established time frame.

CHEATING & PLAGIARISM POLICY: Cheating and Plagiarism will not be tolerated. Plagiarism is literary thievery. It is taking the words or ideas of another and misrepresenting them as your own. Academic integrity is expected. Any form of cheating or plagiarism will cause you to fail the assignment and possibly the class. Cheating and plagiarism will be reported to the Department Chair and the Vice-President for Academic Affairs, for disciplinary action. Please review pages 64-67 of your textbook for clear information on plagiarism.

CLASSROOM BEHAVIOR: It is expected, at all times and under all circumstances that you will act in a polite, respectful fashion toward other students in the class, particularly while they are delivering their speeches. With this in mind, you will NOT enter the room during a speech, rehearse your speech, sort through materials, talk, leave the room, text message, walk in front of students, or create any other disturbances while students or the instructor are speaking. Behaving in a rude or inconsiderate manner towards the instructor or other students is grounds for reduction in your overall grade, or an “F” in the course, regardless of your performance in other areas.

CHILDREN IN THE CLASSROOM: Please note that CSN policy does not allow children in the classroom. This includes leaving children in the hallway, etc. The presence of children is a safety issue as well as a potential disturbance for other students. Please do not bring children to class.

CELL PHONES, iPods, ETC: Cell phones and other communication devices must be turned off during all class sessions. Engaging with these technologies while in class WILL result in a loss of points and possible termination from the course. Don’t let this ruin your course grade.

EMERGENCY PROCEDURES: In the event of an actual or suggested emergency, there are specific procedures that should be followed. Each classroom or hallway should have multi-colored sheets posted that explain the appropriate procedures. You should read and familiarize yourself with these.

STUDENTS WITH DISABILITIES: Students with documented needs for assistance are reminded that it is your responsibility to identify yourself to the Disability Resource Center (DRC) and to your instructor so reasonable accommodations can be made. The DRC is located in Student Services on each campus. You can contact the DRC on each campus by calling: Henderson: 651-3086; Cheyenne: 651-4045; West Charleston: 651-5089.

COMMUNICATION LAB: The Department of Communication offer labs at each campus. Use of the labe is highly recommended. Locations are: Cheyenne campus (Room 1445, 651-4917); Henderson campus (C building inside the computer lab, 651-3047); West Charleston campus (C building inside the computer lab, 651-7834). No appointment is necessary; however, lab hours change by semester, so call ahead to ensure that assistance will be available. For more information, visit the following link:

STUDENT RETENTION: Students are encouraged to take advantage of the services offered by the CSN Retention Office. Your student fees have paid for these services in advance. These services are to use as needed. Retention offers: (1) Free Guidance Appointments; (2) Faculty/Staff Mentors; (3) Tutoring Assistance (Student Coaches); (4) College Survival Skills; (5) Learning the Ropes at CSN. The Retention Office will help you come up with practical solutions to any challenges you may encounter. For assistance call the retention office at 651-2626.

COURSE WITHDRAWAL: It is YOUR responsibility to WITHDRAW from the course should you no longer wish to attend. If you stop attending the class and do not officially withdraw, you will be assigned a grade. Instructors are no longer allowed to withdraw students. You must do so by the withdrawal deadlines or receive a grade.

GRADING POLICY: Your final grade will be based on the total number of points that you have earned at the end of the course. All grades on assignments and exams will be based on achievement and learning. You will not be graded on work habits, character traits, and effort. The instructor does not assign grades; you earn them.

FINAL GRADES: At the end of each semester or session, reporting of individual student grades is made available through the registration system. Students may use web registration to obtain grades by going to the main menu and selecting “View Semester Grades” and following the prompts. Students may also pick up a printed copy of semester grades at the Office of the Registrar.

FINAL GRADING SCALE: A= (90-100%), B= (80-89%), C= (70-79%), D= (60-69%) F= (0-59%). Pluses or minuses are up to the instructor’s discretion. There are 1000 points possible in this course (100.0%). It is your responsibility to keep track of your assignments and the points received on each assignment. Do not look at each assignment as a “Grade” as at all times your grade is cumulative based on the number of points you have earned against the number of potential points at any given point in the term. For example if 300 potential points may be earned by assignments to date, and you earn 250, your grade would be 83% of a B- as of that point in the term. 275 points would be an A-.

Speech Assignments

Speech # 1 Self-Introductory Speech or Story Telling Speech

Presentation Value: 5% of your grade / 50 points

Written Value N.A.

Length: 3 to 5 minutes, 10 points deducted if over or under limit

Topic: Yourself or Interesting Experience or Story

Notes: Extemporaneous, without notes of any kind.

References: Turn in an outline of what you intend to present. It may be a full outline or a thumbnail. List references if any used.

Visual Aid: 1 visual or presentation aid minimum.

Description: Pick something or a series of things you wish to share or which you care about enough to share. The more specific the better.

Speech #2 Demonstration Speech

Presentation Value: 7.5% of your grade / 75 points

Written Value: 2.5% of your grade / 25 points

Length: 5 to 7 minutes 10 points deducted if long or short

Topic: Showing how something works or how to do something (see text book)

Notes: Limited notes, must not appear to use notes

References: At least five references. Need not be scholarly. Outline and bibliography required.

Visuals: At least two separate aids.

Description: See textbook. Speech helps you focus on a common form of presentation. Further details will be presented in class.

Speech # 3 Informational Speech

Value: 15% of final grade / 150 points (100 oral, 50 written)

Length: 6 to 8 minutes, 50 points deducted if over or under limit

Topic: An issue or concept that is new and interesting to your audience.

Notes: Must not appear to use notes, although short notes are permitted.

Outlines: Thumbnail copy for instructor, and for every student. Detailed outline with a minimum of five source references noted on the outline referenced to the place they are used, presented only to the instructor following your speech. Narrative also required. All notes and visual aids are to be turned in immediately following the speech.

References: A bibliography with a minimum of five scholarly academic source references.

Visuals: Three presentation aids (one of which must be visual). Interesting to your audience. Your speech should be timely and "news" to your audience. You must have a strong introduction, a clear thesis statement, a supportive body and a clear conclusion. Each of your main points must be supported with an appropriate source made clear to your audience. Your speech should reflect reasonable, balanced knowledge and be as objective as possible.

Speech # 4 Supporting A Point Presentation or Impromptu
(If the instructor chooses the impromptu option. There will no required sources or written materials. Assignment will be described in class)

Value: 10% of final grade / 100 points (if Point, 75 oral, 25 written)

Length: 4 to 6 minutes, 50 points deducted if over or under limit

Topic: Social or political issue you are interested in. Speech must make a single specific and strong point and may or may not be persuasive.

Notes: May be used in any form you select, but remember to maintain eye contact with the audience and minimize dependence on the podium. A thumbnail outline must be provided to each audience member as well as the instructor. Full outline and narrative are also required.

References: At least five academic scholarly references must be used and supplied to the Instructor as a bibliography i.e., references. (if point speech only)

Visuals: Use at least one form of visual aid to reinforce your point(s).

Description: Pick a topic for which you feel a strong passion. Develop a strong argument on behalf of a contested thesis on a timely topic, leaving the audience with one strong point well made and convincingly presented. Your thesis points must be free of blatant fallacies. Try to pick timely issues with which your audience may not be familiar or may not have made up their minds as of yet. Convince the audience to recognize and acknowledge the validity of your point. Address opposing viewpoints and offer a reasoning and evidence in support of your position. Your presentation must be reasonable and balanced, while supporting your one strong point. You may address opposing views. Do not ignore any points that might be obvious in opposition to your main or supportive points.

Speech # 5 Persuasive Speech

Value: 20% of final grade / 200 points (150 oral, 50 written)

Length: 6 to 9 minutes, 50 points deducted if over or under limit

Topic: Pick a social or political topic that requires a specific, tangible action on the part of the audience.

Notes: All requirements of previous speeches apply, plus a brief narrative of the point(s) you intend on presenting and the action you wish the audience to take in response to your speech.

Outlines: Same as speech # 3

References: A bibliography with a minimum of 7 scholarly/academic source references.

Visuals: Three presentation aids or more (two of which must be visual)

Description: Choose a topic that you feel is timely and important; something you feel represents a problem that needs collective action. Craft a speech that establishes the existence of the problem in the minds of your audience and offers clear and explicit set(s) of actions for your audience to take to help resolve the matter. Action must be immediate and easily achieved within the classroom setting. Must have a clear thesis, clear sense of purpose and meet or exceed all of the requirements of speeches #2 and # 3.You should incorporate strategies for involving your audience with your speech. Be sure that all of the elements used or leaned in the term are applied; both written and oral grading criteria will be strictest on the final speech of the term. See evaluation sheet for additional details.

INSTRUCTOR DISCLAIMER: The instructor reserves the right to rearrange any or all parts of the scheduled activities and/or work identified in this syllabus. These rights extend to assignments, evaluation, and all other aspects of the course. All changes made to the syllabus or course after the semester has begun will be communicated to students, and these changes will supersede any previously articulated information given.


Points Possible Points Earned

Introductory/Story Speech 50 points ______________

Demonstration Speech 100 points ______________

Informative Speech 150 points ______________

Impromptu or Point 100 points ______________

Persuasion Speech 200 points ______________

Participation and Extra Credit ____________
Ways to improve your scores:
Blog posting each week required
In class participation required
Mentoring other students suggested
Extra Credit Assignment (see instructor)


Quiz Assignments # 1 20 points _______________

# 2 20 points _______________

# 3 20 points _______________

# 4 20 points _______________

# 5 20 points _______________

Midterm Exam 100 points ____________

Final Exam 200 points ______________

Total Points: 1000 points ______________

Class Schedule – Subject to change by instructor
Student is responsible for recording dates as assigned.
Speeches must be done on date signed up for, exams taken on or before assigned dates, there may not be time for make goods (see instructor).
Exams are on the book and lecture.

Week 1
The Evolving Art of Public Speaking
Communication Anxiety – Building Confidence
READ: Chapters 1 & 2

Week 2
Ethical Speaking and Listening
Storytelling and Introductions
Quiz: 1
SPEECH: Storytelling/Intro Self
READ: Chapter 3 & 16

Week 3
Using Language Effectively
Delivering Your Speech
READ: Chapter 10 & 12

Week 4
Organizing and Outlining
Beginning and Ending Your Speech
Quiz: 2
READ: Chapters 8 & 9

Week 5 and 6
Informative Speaking
Integrating Presentation Media
Quiz: 3
SPEECHES: Demonstration
READ: Chapters 11 & 13

Week 7
Review for Midterm
SPEECHES: Demonstration

Week 8
EXAM: Midterm
(Chapters 1, 2, 3, 8, 9, 10, 11, 12, 13, 16)
Developing Your Purpose and Topic
Adapting to Your Audience
READ: Chapters 4 & 5

Week 9 to 11
Researching Your Topic
Supporting Your Ideas
Quiz: 4
SPEECHES: Informative
READ: Chapters 6 & 7

Week 11
Persuasive Speaking
SPEECHES: Impromtu

Week 12 to 15
Understanding Argument
Review for Final
Quiz: 5
SPEECHES: Persuasive
READ: Chapters 14 & 15

Week 16
EXAM: Comprehensive FINAL

Student Information Sheet

Please supply the following information.

NAME YOU PREFER____________________________________________________

NAME IN SCHOOL RECORDS_____________________________________________

STUDENT ID NUMBER__________________________________________________

E-MAIL(S) ___________________________________________________________

ADDRESS: ___________________________________________________________

GRADE CLASSIFICATION_____________ (e.g. first year, etc.) MAJOR_______________________

PLACE OF EMPLOYMENT_____________________________________

If I need to contact you during the semester, what phone number(s) should I use, and what are the best hours to call?

Home and cell_____________________________ Best Hours _______________

Work____________________________________ Best Hours ________________

List Three Favorite Hobbies:

Why did you enroll in this public speaking course?

What would you most like to learn from this course?

Do you have a fear of speaking in public? (Circle one) Yes or No

Course Syllabus and Outline Acknowledgment and Agreement

I have read and agree to the terms listed in the above course syllabus and outline. I understand that my instructor has reserved the right to rearrange any or all parts of the scheduled activities and/or work identified in this listing. The rights extend to assignments, evaluation, and all other aspects of the course.

Signature: ________________________________ Class/Semester: _____________________

Print Name : _____________________________ Class Days/Times: ___________________

FOX muscling in on more of your money

(Note: links to postings on media, news, Internet and journalism can be found inside this posting and at the end. Feel free to explore the links, and links contained within each posting.)

Big media does trickle down to you, the consumer.

If a company gets a larger share of the pie from a distributor, that distributor needs to make it up by raising the amount they charge you. You end up paying more.

Actually it is more complex than that, but in the end the results are the same.

Along comes FOX, loved by millions of Americans but built on PT Barnum’s proposition that “there’s a sucker born every minute.” (Actually Barnum never said that, but go with me for a moment). This does not impact the FOX network (channel 5 here in Las Vegas), as there is a must-carry rule for cable providers on all full power local broadcast stations. It impacts FOX news, FOX sports, FX and other Fox programming.

Fox is using its muscle, arrogance and programming to grab money in the nation's largest markets, including New York and Los Angeles, by forcing Time Warner to pay more for Fox programming, including exclusive sports, than to any other provider. The result could be an escalating of the cost of cable and of satellite to you, the consumer, particularly if the declining advertising revenue market continues. A tentative deal, which could raise subscriber fees by up to $1 to all Time Warner, Sinclair and perhaps other cable markets, was reached late in the afternoon on New Years day.

If cable companies have to pay more for one source of networks/programming, others will in turn ask for more. The more a cable or satellite company pays out, the less revenue it has for its own infrastructure, employees, equipment, and improvement and in the end for shareholders (who really run America in so many ways). The choice becomes to lose money or to pass the cost on to you, the consumer.

Rupert Murdock launched FOX News for one reason only. To make money. Nothing wrong with that. But as he did "fair and balanced" journalism took a giant step backwards, as his stated goal was to gain the "talk radio" market and give those listeners what they wanted, only on television. It was about preaching to one choir, an in doing so gaining six-minute ratings points and advertising dollars. Truth be damned. And then he sold us, PT Barnum style, that what he presents is “the truth”, despite constant holes in fact checking, infusion of adjectives, adverbs and inferences designed for one thing only, to reinforce the political passion that keeps viewers/consumer, coming back for more.

Fox, or rather parent company NewsCorp, signed an exclusive content agreement, which goes into effect today, for all print (including Wall Street Journal) and electronic content to be available only trough Microsoft's BING. Again, Murdock did this for the sole purpose of, and there is nothing intrinsically wrong with this, making money. Microsoft is paying Murdock’s company large amounts of money to help launch a new pay per use model for access to news, information and entertainment product over the internet, a model that once again will take money from consumers or lead to a less informed population (one which can be sold items -or politics- without thinking about or even caring about the consequences). Newscorp gains revenue, while MS Bing gains what they hope will be an edge on Google and other search engines. You will notice highly increased advertising for Windows 7, Microsoft and PC on all FOX and in all NewsCorp print media. Again, only business, but it is the consumer who ends up paying more and Murdock’s shareholders (including himself) who end profiting.

Fox sports was to hit the vulnerable point of the broadcast networks and ESPN; local broadcasting. From local up (major markets of course) Fox built its sports machine. That machine is particularly valuable in larger markets where FOX has managed build a fan base, a base that will cry foul if their local carrier drops FOX programming.

Now with COMCAST purchasing NBC-Universal a formidable and far more powerful foe is on the horizon. So Murdock's practice appears to be to grab the dollars where he can, and damn the little guy who is feeling the recession.

At this writing discussions are underway on Fox's threatened New Years Day pull off of all Time Warner cable systems (which does not impact Las Vegas, which is Cox).

SAG Watch, an entertainment industry blog (option) that follows actors and talent, posted this report a short time ago:


Should We Care About the Time Warner – Fox Dispute?
Posted on January 1, 2010, 12:11 AM, by Editor, under Basic Cable, Exhibit A - TV Theatrical, Media Business, Uncategorized.

Two greedy titans of the producing world battling over subscriber fees? At first glance it seems like a yawn, if another unfortunate bit of fallout from media consolidation.

But it does have some interesting implications for performers.

In old time mob terms, Fox is trying to muscle in on the cable operators’ subscriber fee racket. Why? Because that’s where the money is.

This time it’s Time Warner. But it could be any cable or satellite company. Whether or not you ever watch a minute of their programming, every subscriber to Time Warner or any other distributor is paying a monthly fee to every single one of the cable nets.

The only group not cut in on the money is over the air broadcasters. The reason is that in the old days, broadcasters had the reach, which they got for free, using the public airwaves. Nowadays that’s just not important any more. People watch time shifted and almost always NOT over the air.

So advertising grosses are down, and the broadcasters want a piece of the new big money, from the enforced payments we cough up every time we pay our monthly cable bills. The broadcasters say to the cable ops, “Just raise your rates, who cares? You’re going to pass it on to the subscribers anyway.”

The cable ops say they’re trying to keep our bills down, but the reality is they’re the ones who own many of the cable nets, and they see keeping money out of the hands of the over the air broadcasters as hurting their competition. If NBC can’t afford Law & Order, maybe TBS will be able to buy it cheaper.

At the very edge of this battle is our incomes.

We’re writing this as Fox and Time Warner have reportedly agreed to a three hour extension in their last minute talks. If there’s no deal, supposedly Fox will get pulled from Time Warner cable systems, just like ABC was pulled from Time Warner systems ten years ago.

No matter how it resolves, it seems to mark a change in the way we should be considering cable and broadcast. One has to wonder if there’s any reason to have a basic cable deal for the major cable producers that’s any different from TV-Theatrical/Exhibit A.

Oh…and…Happy New Year.

Com Blog continued....

See also Big Bird and the Death of Journalism

Is Journalism Dead

Free Access to Information

Media Convergence

Embracing Media Convergence - job market

CBS Sunday Mornings on Media Convergence

Paying for News

To Pay or Not to Pay

Could This Be the Same Story?

Is your message getting through?

Obama Administration Shuts Out Fox

False Advertising Draws Rival's Fire

Editor and Publisher Ends

The Beginning of the End of Google

Stoppin the Free Flow of News

Obama Nobel Prize, compare the coverage

Comcast, NBC and Universal

Will Web and TV become the same

MIT paper on Media Convergance